Duty Free Global features as one of our Exhibitors of the Day on 15 November (alongside Nestlé International Travel Retail) during the Virtual Travel Retail Expo Buyers & Brands Bonanza Month.
To visit the Expo click here (note: If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).
The month-long bonus exhibition period offers visitors the chance to win a return business class flight to Doha from any Qatar Airways location in the world courtesy of Diamond Partner Qatar Duty Free. The award-winning Hamad International Airport retailer is also offering weekly US$250 shopping vouchers, drawn from registrants who on any day visit the Qatar Duty Free/Hamad International Airport virtual experience zone and the suites of our Exhibitors of the Day.
Among many extraordinary Virtual Expo experience zones, Ireland-based brand representative Duty Free Global’s space stands out for its creativity, fun and theatre.
The fairground environment depicted here links to an array of wonderfully evocative brand stories that underline the company’s drive to attract a new, younger adult audience to travel retail with its range of on-trend assortments.
Visitors are greeted with a message from Duty Free Global Founder Barry Geoghegan, who said: “As a pure-play travel retail company we are dedicated and focused on the channel to make it more appealing to younger generations. We as an industry need to deliver a relevant and on-trend assortment of products that will delight and surprise them.
“This concept segments the up-and-coming trends in our industry such as sustainable brands, ready to drink cocktails, shooter brands, and offers from around the world. It’s important to have fun, theatre and knowledge based masterclasses — which should all be a key part of your assortment moving forward.”
Duty Free Global’s Experience Room shines the light on its Green Man Woodland Gin, Somrus, Whiskies of the World, Five Farms, Silent Pool Distillers, Death’s Door Gin, MOB 33, Sazerac, Fireball Whisky, Wakefield Wines by Taylor’s, Russian Imperial Collection, Southern Comfort and Myers’s Rum brands.
It also features dedicated Tastings and Masterclasses, Shooters and ready-to-drink, Gins of the World and Whiskies of the World rooms.
The Gins of the World space highlights Broker’s, Death’s Door, Ginato, Gunpowder Irish Gin, Ukiyo Spirits and Silent Pool Distillers brands; while the Whiskies of the World room showcases the Buffalo Trace Distillery brand.
Duty Free Global also hosted an after show social at the Experience Arena – which is available On Demand.
Virtual highlights:
- Discover Duty free Global’s Gins of the World, Shooters and Ready to drink and Whiskies of the World brands in dedicated rooms
- Enjoy virtual tastings and masterclasses from five different independent spirits brands
- Discover Duty Free Global’s Travel Retail Future concept in a fun fairground environment
Where: Wines, Spirits and Beers Zone
Wayfinding (you must be registered first): https://event.virtualtrexpo.com/?exhibition_type=exhibitionpavilion&room_id=dutyfreeglobal-entrance&hide_controls=true
The Virtual Travel Retail Expo platform has been further streamlined with a much-enhanced and speedier log-in procedure, improved video loading speeds and continued navigational improvements.
In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and throughout the bonus month for anyone involved in the travel retail industry. Please note you cannot access the Expo without registration, and all delegates must first be verified as connected with the travel retail sector and are subject to qualification criteria.
