Duty Free Americas introduces Helena Rubinstein in Macau

CHINA. Duty Free Americas (DFA) has added Helena Rubinstein to the extensive mix of premium skincare brands offered in its flagship beauty store at the Venetian Macau Resort Hotel.

At the forefront of cellular skin science, the avant-garde skincare brand Helena Rubinstein has generated remarkable growth across Asia in recent years, DFA noted.

“Through premium retail design and sensorial expert service, Helena Rubinstein constantly quest to provide travellers with an über-luxe shopping experience, DFA commented.

“Today, the brand has leveled up their premium presence with the new store renovation in DFA, providing travellers in Macau with the ultimate shopping journey to discover a wide range of the brand’s cutting edge and highly concentrated products.”

 “This year marks the 120th anniversary of the Helena Rubinstein brand. True to its strong brand heritage, Helena Rubinstein is always about the advanced scientific expertise and the über-premium service,” said L’Oréal Travel Retail Asia Pacific General Manager of Helena Rubinstein Fion Ng. “With DFA’s store renovation, we are very proud to present our new retail design that has fully reflected the brand DNA, transforming the shoppers’ experience in Macau.”

DFA Chief Executive Officer Jerome Falic said: “We are thrilled to partner with Helena Rubinstein to expand upon the world’s most innovative and popular luxury beauty products offered in our store at the Venetian Macau Resort Hotel.

“Helena Rubinstein is a trailblazer, continuously developing products that push the boundaries of skincare. DFA is proud to share Helena Rubinstein’s vision for an experience that combines luxury with proven scientific efficacy.”

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