PANAMA. Luxottica Group has hailed the opening of its latest sunglasses boutique in partnership with Duty Free Americas. The store opened recently at Tocumen International Terminal 1 in Panama. The first store with DFA opened at Punta Cana International Airport in early 2018.
Luxottica Global Travel Retail Director Enrico Destro said: “We are pleased to partner with Duty Free Americas on another category management-led store execution, in our pursuit of accelerated sunglasses category growth in the region. This new boutique in Tocumen is a work of art – scientifically planned and beautifully executed.
“From getting the basics right to more sophisticated touches, it provides an authoritative and engaging shopping experience. We are very happy with the results accomplished so far, and we look forward to working with Duty Free Americas to continue to optimise performance.”
Duty Free Americas President Leon Falic commented: “Duty Free Americas is committed to offering the best shopping experience for our consumers and we feel our partnership with Luxottica is a true reflection of this commitment, and it has created a step-change for us in the category.
“Together, we saw an opportunity at Tocumen International Airport and went for it in a bold way, recognising the incremental value that a specialist standalone sunglasses can bring, with many learnings and insights from Punta Cana. The store has made a great start and we are confident that it will to continue its positive momentum.”
The new 107sq m store, featured in The Moodie Davitt Report’s Spotlight eZine on Duty Free Americas, is part of the retailer’s wider expansion at the airport, wiht the new T2 to open in coming months. It houses 25 brands (including four kids’ ranges), with an assortment of almost 2,000 facings across luxury, fashion and lifestyle segments.
The boutique features brightly lit displays and prominent in-store digital media highlighting product offers.
