Smoking hot: The new look, blend and filter were on display in Singapore

Dunhill Tobacco has unveiled a new blend and new branding at the TFWA Asia Pacific Exhibition and Conference in Singapore.

The new look aims to give the brand a younger feel to match changing consumer tastes. It has been created to appeal to a “sophisticated and aspirational” generation that seeks new premium experiences and values self-expression.

“Most importantly, the new Dunhill will enable and facilitate the control they have over their lives,” the brand stated.

Dunhill Tobacco’s new blend has been created to offer a smoother and richer taste and features a new filter.

Flow Filter is said to make for an easier draw while also ensuring that any lingering smell of smoke stays off fingers and clothes.

The Dunhill Tobacco cigarette package has also been updated, and now features contemporary colours and a ribbing textured design.