MARTINIQUE. Dufry has been awarded a fresh ten-year concession at the Martinique Aimé Césaire International Airport, starting 1 January 2023, for the new 750sq m duty free store. The store will be located in the new airport extension area currently under construction next to the existing terminal.
In addition to the new contract, the current concession for the existing 340sq m duty free shop, which Dufry has been operating since 2011, has been extended until December 2022.
[Click on the YouTube icon to view the expansion project, including the commercial zone. The development will allow the airport to serve 2.5 million passengers by 2025.]
The planned airport extension and the enlarged duty free shop will serve the growing number of passengers visiting the Caribbean island. In pre-pandemic 2019, the French overseas department and region welcomed over 2 million travellers. The airport serves 14 destinations.
Since June 2012, the airport has been managed by Société Aéroport Martinique Aimé Césaire under a public service concession contract.
The new walk-through store is expected to be opened in December 2022 and will feature two distinctive features. The central eye-catching installation will be a rum tasting bar created as a tribute to the island’s rum-making tradition. It will present a unique selection of high-quality rums from leading producers.
A ‘Hit-the-Beach’ corner will bear testimony to the island’s heritage and strong beach culture and allow showcasing of local products.
The increased retail space will also enable a larger product mix from global brands covering all standard duty free categories, such as perfume and cosmetics, confectionery, tobacco, spirits, jewellery, and travel accessories. A refined selection of local food and souvenirs will complete the assortment and provide a distinctive Sense of Place for this tropical island.
Dufry France General Manager Christophe Ricard said, “We are proud to continue our longstanding relationship with our partners of Société Aéroport Martinique Aimé Césaire and to contribute to the further development of Martinique’s International Airport.
“We will honour the trust put in Dufry by delivering a state-of-the-art shopping experience of the highest international standards, to best serve the growing tourist community visiting this iconic and beautiful island.”
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