Dufry plus1 – ambitious global training programme launched

The Dufry plus1 programme will become one of the cornerstones for developing our people
Marcus Griffin
Global HR Manager
Dufry

INTERNATIONAL. Dufry has launched an ambitious global retail sales programme called “˜Dufry plus1′.

The programme made its debut recently in Sharjah, UAE and will be rolled out across selected locations within the travel retailer’s extensive global network.

The company said that Dufry plus 1 is an integral part of its strategy to increase customer satisfaction and operational efficiency.

The programme focuses on the added or “˜plus’ activities that sales associates can provide to ensure that the Dufry customer experience is optimized.

With the backing of Dufry Global Chief Operating Officer José Antonio Gea, and launched locally by Dufry Regional Chief Operating Officer for Eurasia, Rene Riedi, the programme is a first for the global Human Resources (HR) Team.

The backbone to the programme is the development of Dufry managers at regional and Business Unit levels as trainers and sales and service champions.

The programme has been developed and is being rolled out jointly with Dufry’s Regional HR Directors and local HR Managers, in partnership with Retail Operations.

Marcus Griffin, Global HR Manager, and coordinator of the Dufry plus 1 programme, commented: “Our colleagues get training to structure a sales process and to put them more in control of each selling situation. As a result, they can focus better on each customer and assist them in identifying additional products with measurable results.

“The Dufry plus1 programme will become one of the cornerstones for developing our people.”

Dufry plus1 was rolled out in Sharjah with encouraging success and will now be introduced in other locations




The pilot in Sharjah has seen ten managerial staff in Sharjah become qualified trainers to roll out and deliver the Dufry plus1 training to all sales associates in Sharjah over the coming month.

Celine Heinrich, Regional HR Director for Region 3 Eurasia, has taken responsibility to roll the programme out in the rest of this Region.

The next wave of training is now being set up to start implementation in one additional operation in Dufry’s operating regions of Europe, Africa and Central America & Caribbean.

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