JORDAN. Dufry and Airport International Group (AIG) inaugurated the retailer’s new arrivals duty free shop at Amman Queen Alia International Airport on 31 January. The 700sq m store offers more than 5,000 items across food, drinks, beauty, accessories and jewellery. It will soon open a 2,520sq m departures duty free store as part of an airport-wide upgrade of its business. These will set a new standard for its regional operations, said the company.

The design of the arrivals store incorporates large format digital screens to allow a more “engaging and immersive experience,” according to Dufry. The Design Solution partnered with Dufry on the project, as reported.

Arrivals ambition in Amman: At the traditional ribbon cutting ceremony were (left to right) Director of Residence and Border Colonel Dr. Emad Hamdi Al-Zoubi, Amman Duty Free Chairman Taleb Izmigna, General Manager of Free Zones Mashhour Al Tarawneh, Director of Airport Security and Protection Colonel Jamil Mansour Badir and Dufry General Manager – Middle East, India and Subcontinent Felix Brunner.

Dufry Divisional CEO for Eastern Europe, Middle East, Asia and Australia Andrea Belardini said: “The completion of our arrivals store marks a first step in the complete redevelopment of our retail execution here in Amman.

“Work on our departures store is now well underway and we will be introducing our New Generation Store concept to deliver a world-class airport shopping experience to our customers. We would like to take this opportunity to thank our partners at Airport International Group for their support and for working in such close partnership with us on this redevelopment.”

AIG CEO Kjeld Binger said: “We are glad to partner with Dufry to expand our duty free area at Queen Alia International Airport. Such collaborations emphasise our commitment to catering to the varied needs of passengers flying through the airport and providing them with an enjoyable travel experience.”

AIG Chief Commercial Officer Deema Anani added: “One of our main objectives at Airport International Group is to deliver quality services across the board, including our duty free areas. Our cooperation with Dufry enables us to present passengers with the chance to browse an even wider range of products and benefit from great bargains within a visually stimulating and engaging shopping environment.”

Celebrating the opening from Dufry were (left to right): General Manager – Operations Manoj Chaudhary, Commercial Manager Mohammad Al Shaer, Amman Duty Free Chairman Taleb Izmigna, General Manager Middle East, India and Subcontinent Felix Brunner, Regional Marketing Manager (MEIS) Ridada HajTas, General Manager Amman Samer Obeidat, Shop Manager Radi Kasabi and Shop Supervisor Nader Al Salman.

Commenting to The Moodie Davitt Report on its Amman expansion for The Official MEADFA Guide in November, Dufry said: “Within the new departures store we will incorporate a strong Sense of Place. There will be a dedicated Oud section for example and prominence will be given to local foods and wines and to Dead Sea products, which are very popular with customers.”

As reported, the investment comes against the backdrop of a wider upgrade of commercial services at Amman Airport. AIG released a tender in Q4 2018 for its major F&B concession through The Moodie Davitt Report.