Dubai Duty Free set to mark 38th anniversary with major shopping campaign

UAE. Dubai Duty Free will offer a special -25% discount on a wide range of products over three days from 18 December to mark its 38th anniversary celebration.

In what has become a key annual promotion, the offer will be available for all departing, transiting and arriving passengers at Dubai International Airport (DXB), beginning at midnight on 17 December and ending at midnight on 20 December. The offer will also extend to Dubai Duty Free’s Home Delivery service, available for UAE residents.

Dubai Duty Free is promoting its extensive offer across categories across its stores for the holiday season, soon to be bolstered by a -25% discount on many brands from 18 December

Dubai Duty Free Executive Vice Chairman & CEO Colm McLoughlin said: “The anniversary discount offer, which began with our 20th anniversary in 2003, proved to be so popular that we have decided to continue this offer every year. We see this as our way of saying thank you to our customers, whether in person or online, for their continuous support to Dubai Duty Free over the years.”

How Dubai Duty Free is communicating the anniversary offer through Instagram and other social media channels

The promotion applies to major categories including perfumes, cosmetics, watches, confectionery and leathergoods with the exclusion of certain categories such as gold, electronics and selected fashion brands. The three-day discount offer also extends to Dubai Duty Free Millennium Millionaire and Finest Surprise tickets.

Travelling customers can avail of the offer online by using the Dubai Duty Free’s Click & Collect service to pre-order their goods 12 hours before departure and collect them at the designated collection points at Dubai Duty Free.

As part of the 38th anniversary celebrations, Dubai Duty Free will also conduct Millennium Millionaire and Finest Surprise draws on the anniversary day itself, 20 December.

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