Dubai Duty Free and Bulgari launch global exclusive Le Gemme Men fragrances trilogy

I saw the danger, yet I walked
Along the enchanted way
And I said let grief be a falling leaf
At the dawning of the day. – from Raglan Road by Patrick Kavanagh

UAE. Bulgari has partnered with Dubai Duty Free to launch Le Gemme Men, a Musk Trilogy, as an initial worldwide exclusive for the travel retailer.

The trilogy comprises three male fragrances – Yasep, Falkar and Opalon – and is available only at Dubai Duty Free during February and March.

Musk-have item: “Musk has always fascinated me. It is like the dawning of the day. It’s a scent trail that creates real character without being disruptive.” – Master Perfumer Jacques Cavalier

The Musk trilogy is described as an exploration of new olfactive territories created by Master Perfumer Jacques Cavalier.

“Musk has always fascinated me. It is like the dawning of the day,” said Cavalier. “It shines light on the other ingredients. It’s a scent trail that creates real character without being disruptive. It is a real signature.”


[This short video explores the world of Bulgari Le Gemme Masculine Collection]

The trilogy is part of Bulgari’s Le Gemme collection, a haute parfumerie range inspired by the world of haute joaillerie. Expressions to date include Le Gemme; Le Gemme Reali; Le Gemme Imperiali; Le Gemme Orientali; and Le Gemme Masculine Collection.

Fragrance sales at Dubai Duty Free reached US$301.6 million last year, a 14.97% share of total sales.

Click here to view the Dubai Duty Free 35 Years Spotlight Series e-Zine from The Moodie Davitt Report, which tracks the retailer’s remarkable story from inauguration to US$2 billion powerhouse.

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