UAE. Dubai Airports and the Dubai College of Tourism have agreed to work closely together to maximise the quality of hospitality experienced by customers within the emirate’s airports.

The two organisations’ Memorandum of Understanding supports the Dubai government’s drive to attract 25 million annual visitors by 2025 and become the most visited city in the world. It was signed at a special ceremony at Dubai International Airport by Dubai Airport Deputy CEO HE Jamal Al Hai and Dubai College of Tourism General Manager Mr Essa Bin Hadher.

Their aim is to ensure that the hospitality provided at Dubai’s airports and the city are “closely aligned”.

HE Jamal Al Hai Deputy, CEO of Dubai Airports, with Mr Essa Bin Hadher, General Manager of Dubai College of Tourism and colleagues at the signing ceremony.

Dubai College of Tourism, part of Dubai’s Department of Tourism & Commerce Marketing, is a vocational education college that allows students to gain both academic knowledge and extensive work experience. It has a wide range of programmes designed around industry best practices, with all training tools aimed at maximising career opportunities within Dubai’s booming tourism industry.

At the signing, Jamal Al Hai, whose organisation operates both Dubai International and Dubai World Central airports, said: “We are pleased to have signed this MoU and to be working with the Dubai College of Tourism to boost the training offered to our customer-facing employees.

“The expertise of the college and its faculty will undoubtedly align us with the vision of Dubai, and enable Dubai Airports to offer an unparalleled customer experience.”

Ambitious target: Dubai’s airports are seen as having a vital role in the Dubai government’s drive to attract 25 million annual visitors to the city by 2025.

Commenting on the partnership, Essa Bin Hadher said: “As Dubai aims to become the most visited city in the world, it is crucial for our industry to deliver exceptional visitor experiences across the board.

“To achieve this, it is important to develop a knowledgeable and well-rounded workforce that will be prepared to deal with visitors from the moment they set foot in Dubai to the moment they leave.

“The Dubai College of Tourism is therefore committed to help empowering the workforce by imparting the correct knowledge and information about the emirate – a critical asset for those employed in tourist-facing roles.”