DUBAI. Dubai Airports has partnered with Red Bull and JCDecaux Dubai and Northern Emirates to broadcast updates from the Red Bull Cliff Diving World Series. The airport company and partners will run a live Twitter feed via #redbullcliffdiving.
Passengers arriving at the airport’s Terminal 3 will be able to watch updates as they happen from the season finale. The feed will be shown across 56 digital screens at the baggage claim area.
The World Series is being held in the UAE for the first time tomorrow (28 October), and takes place in Dubai Marina.
Dubai Airports Vice President for Media & Brand Engagement Helen Mellor-Mitchell said: “At Dubai Airports, our priority is to elevate the airport experience by engaging our customers in new and innovative ways, whilst promoting Dubai as a vibrant, world-class destination. Our partnerships with Red Bull and JCDecaux allow us to do both, by generating exciting content and airport interactions in a very targeted and compelling fashion.”
JCDecaux Dubai and Northern Emirates Managing Director Bertrand Mouraille said: “Dynamic content is a must for Digital Out Of Home [advertising]. This campaign from Red Bull demonstrates how this form of media can take advantage of, and benefit from, richer content.”
Red Bull Regional Communication Manager in the Middle East and Africa Alberto Chahoud added: “We are thrilled to see Dubai host the final stop of the Red Bull Cliff Diving World Series, and can’t think of a better place to promote the event than Dubai International, the gateway to Dubai.”
