UAE. Dubai Airports and ITP Media Group have partnered to launch Time Out DXB, a new media brand. Dubai Airports called it “a world-first”, saying it offered an opportunity “to engage with the 90 million passengers that pass through the world’s leading international airport every year”.

From February, passengers at all terminals at Dubai International will have real-time access to the food and retail offers, plus experiences and leisure activities, via the newTime Out DXB App and monthly Time Out DXB magazine. By downloading the App, using the airport’s free wi-fi, they will receive curated information based on their travel status – with users able to choose between transit passengers, tourists and residents. The 88-page Time Out DXB monthly English-language magazine will be circulated free-of-charge throughout the airport’s terminals.

Time Out DXB will have information on events in Dubai and showcase Dubai International as a ‘city within a city’ and a destination in its own right.

Dubai Airports Commercial Group Executive Vice President Eugene Barry said: “We are transforming the airport customer experience, and the development of Time Out DXB is another step towards redefining the way people experience our airport and the city we call home. We have some exciting developments and new openings in the airport over the coming year and Time Out DXB will help passengers navigate their way through all we have on offer at DXB, now and in the future. The media brand Time Out is world-renowned for its ability to celebrate and promote the very best destinations around the globe, so adding DXB alongside the likes of New York, London and Sydney is quite something.”

Time Out DXB: Dubai Airports Commercial Group Executive Vice President Eugene Barry (right) and ITP Media GroupExecutive Director Sue Holt launch the Dubai International version of the renowned listings title

The app and magazine will feature expert recommendations on airport dining and relaxation options, shopping offers and information on the latest musicDXB concert or artDXB exhibition.

ITP Media Group CEO Ali Akawi said: “In laying out his UAE Vision 2021, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, challenges us to ‘work harder, be more innovative’. These have been our guiding principles as we sought to develop a media brand that showcases a great city and a great airport, using the latest technologies to enrich the user experience. Time Out DXB is the result, which we believe will also inspire millions of people not just to visit Dubai, but like us, one day call it home.”

Dubai Corporation for Tourism and Commerce Marketing CEO Issam Kazim added: “Dubai is a leading business and tourist destination and Dubai International is a window to the emirate, playing a critical role in creating that valuable first impression and attracting transiting travellers to Dubai. We are well-primed to be a compelling destination for connecting travellers and this partnership is sure to yield dividends in terms of helping us reach our goal of 20 million tourists by 2020.”