Dixons Travel Heathrow T3 store makes World Retail Awards shortlist

INTERNATIONAL/UK. Dixons Travel’s Heathrow T3 store has been named a finalist in the ‘Outstanding Store Design under 1,200sq m’ category for the 2018 World Retail Awards.

Dixons Travel’s new concept store aims to attract more female customers through the use of gender-neutral lighting and signage

The retailer is up against eight other finalists, including L’Occitane en Provence’s Yorkdale Flagship Boutique in Toronto and Tommy Hilfiger’ Store-of-the-Future (UK).

Dixons Travel opened the 2,196sq ft (204sq m) new concept store in August 2017. The space features a number of new concepts and digital features plus an extended product range.

Dixons Travel’s latest in-store offers are promoted via high-level digital signage

The World Retail Awards final will take place on 19 April in Madrid.

Below is the full list of categories in the 2018 World Retail Awards:

Outstanding Store Design smaller than 1,200sq m
Outstanding Store Design bigger than 1,200sq m
Social Media Campaign of the Year
The World’s Best Retail Employer
Retail Start-Up of the Year
Responsible Retailer Initiative of the Year
The Retail Technology Gamechanger
Retail Brand Collaboration of the Year
Best Customer Experience Initiative – Retailers
Best Customer Experience Initiative – Mall Owners
Retail Transformation and Reinvention Award

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