BRAZIL. Parfums Christian Dior has opened a beauty boutique at São Paulo-Guarulhos International (GRU) Airport in partnership with Dufry – the brand’s first in Americas travel retail.
Dior dubbed the 57sq m store in Terminal 3 as “a declaration of love to perfume”. It features a full range of the maison’s products from fragrances to lifestyle.
The Trinity partnership between GRU Airport, Dufry and Dior features on an exclusive basis the first Maison Christian Dior counter in Brazil.
The boutique allows travellers to discover a large collection of Dior products in a welcoming environment. It brings together all Dior’s fragrances, make-up and skincare lines while providing a range of exclusive new services.
The different Dior universes are each defined in a luxurious and luminous décor. The counter showcases exclusive offers for travellers, including make-up palettes, skincare sets and coffrets that highlight the maison’s fragrance pillars.
“I became a perfumer so that by simply opening a bottle, I could see each of my dresses emerge, and so that every woman I dress leaves the scent of desire in her wake.” – Parfums Christian Dior Perfumer and Creator François Demachy.
In what Dior described as “an explosion of colours”, the brand’s make-up takes centre stage inside the boutique. New creations are offered in impactful displays, notably a Lip Studio designed to captivate travellers with its uniquely wide range of colours and lipsticks.
“Colour imposes renewal. A touch of colour may be enough to change your appearance.” – Monsieur Christian Dior
The store also features the exclusive Dior Backstage range. As reported, the make-up line was inspired by the creativity of the backstage scenes at Dior runway shows. It was designed by creative and image director, Peter Philips.
Skincare to the fore
Consumers can also discover the maison’s skincare range, featuring an array of active ingredients from the Dior gardens in Grasse, France and “ultra-sensorial textures” created by Dior’s master formulators.
“Women, with their innate instinct, understood that I dreamed of making them not only more beautiful, but also happier.” – Christian Dior
“Maison Christian Dior area is carefully designed down to the last detail to host a new Dior universe entirely dedicated to the love of perfume, an olfactive lifestyle, and the art of gifting by Dior,” the company said.