Diesel opens pop-up store at Sanya International Duty Free Shopping Complex

Diesel has partnered with China Duty Free Group to open a pop-up store at China Duty Free Group’s Sanya International Duty Free Shopping Complex at Haitang Bay.

The 45sq m pop-up will be open for six months and replicates the idea of an apartment space. Diesel said the aim is to create a distinctive atmosphere which, combined with the brand’s identity, makes customers feel at home.

The brand’s Spring Summer 2018 collection is featured at the pop-up

The pop-up features Diesel’s Spring Summer 2018 collection, which includes ready-to-wear, accessories for men and women and denim and Joggjeans. This season introduces new fits and washes for denim and new materials for Joggjeans. The Diesel/AC Milan off-field collection is also featured.

Diesel will strengthen its Asia Pacific travel retail presence further soon when it opens a store at Shanghai Hongqiao Airport’s domestic T2.

 

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