Italian professional make-up brand diego dalla palma has partnered with Lagardère Travel Retail to open a point-of-sale (POS) at Venice Marco Polo Airport.
The gondola is located in the beauty area of Aelia Duty Free’s store in the Schengen zone. Travellers can buy make-up, haircare and skincare products and receive advice from a professional make-up artist.
All of diego dalla palma’s products use high-quality pigments and each is enriched with active ingredients to provide optimum skin and haircare benefits. Products are said to give a long-lasting finish.
diego dalla palma CEO Micol Caivano said: “We are delighted to be at this key Italian airport with Lagardère Travel Retail. Passengers’ response to the new POS has been excellent and we are very excited about the future of this concept in the travel retail arena.
“We look forward to welcoming travellers to the store and showing them the transformation that diego dalla palma products can make to their beauty regime. Each person has their own unique sense of beauty and diego dalla palma’s products are designed to enhance that in each and every one.”
The company said it plans to expand further in travel retail this year via new inflight listings and openings at airports worldwide.
Last year diego dalla palma became the exclusive partner of Italian carrier Alitalia.