Diageo Global Travel is promoting responsible drinking choices by building on the success of last year’s #AHolidayToRemember campaign. In June, the global spirits leader launched Tanqueray Flor de Sevilla 0.0% in travel retail stores worldwide.
This addition to the Tanqueray portfolio allows summer travellers to enjoy the refreshing taste of Tanqueray Flor de Sevilla without any alcohol content.
The launch campaign for Tanqueray Flor de Sevilla 0.0% featured Digital Out-Of-Home (DOOH) advertisements, immersive pop-ups and sampling opportunities along the consumer journey.
Its DOOH advertisements ran at London Stansted, London Gatwick, Barcelona, Mallorca and Madrid airports. Currently, a Tanqueray Flor de Sevilla 0.0% pop-up display can be spotted at Madrid Airport, and sampling activities are ongoing at Gatwick Airport.
Diageo Global Travel Managing Director Andrew Cowan said: “At Diageo, we want to change the way the world interacts with alcohol for the better by celebrating moderation. Our distinctive brands are best enjoyed responsibly, and this is why we have committed to reaching 1 billion alcohol consumers from across the globe with positive drinking messages by 2030.
“Through Tanqueray Flor de Sevilla 0.0%, we are excited to introduce engaging activations and sampling experiences that showcase Sevilla 0.0% as the ultimate summer drink to travellers. Our goal is to ensure everyone has a holiday to remember while building a culture of choice, empowering individuals to make responsible decisions about their beverage preferences.” ✈