Moodie Davitt snapshot: Johnnie Walker Blenders’ Batch Sherry Cask Finish
– Travel shopping exclusive
– RRP £26.50/US$44 (1 litre)
– Available now in selected locations
– Seventh release from the Blenders’ Batch series
– Matured in sherry casks
Source: The Moodie Davitt Report
Diageo Global Travel has launched new travel shopping exclusive Johnnie Walker Blenders’ Batch Sherry Cask Finish into selected global travel retail stores.
Johnnie Walker Blenders’ Batch Sherry Cask Finish 12yo is the seventh release from the Blenders’ Batch series and the first to launch exclusively in travel retail.
The limited-edition whisky is priced at £26.50/US$44 for 1 litre.
Johnnie Walker Blenders’ Batch Sherry Cask Finish has been matured in sherry casks and was created with whiskies from distilleries such as Blair Athol, Cardhu and Strathmill. The Scotch offers notes of sweet vanilla, smoke, raisins and a dark chocolate finish.
Diageo Global Travel Managing Director Dayalan Nayager said: “This is a special launch for Diageo Global Travel because it’s exclusive to our customers. You won’t get your hands on this whisky anywhere else, making it the perfect purchase for travellers who want to gift something truly special.
“Travellers are looking for brands that have discovery, authenticity, craftsmanship and real human stories behind them, and there are none better than Johnnie Walker. We are excited to offer a glimpse into the constantly shifting world of flavour exploration from the biggest spirits brand in the channel.”
Whisky maker Aimée Gibson commented: “Johnnie Walker Blenders’ Batch whiskies are the result of bold experiments that push the boundaries in flavour. Taking inspiration from the element of sherry cask maturation in Johnnie Walker Black Label, I was intrigued by the rich and fruity element it brought to the blend. It inspired me to experiment with the sherry cask finish to awaken more of these fruity notes and to add a unique flavour dynamic.”
She added: “The outcome has been extraordinary; Johnnie Walker Blenders’ Batch Sherry Cask Finish is a sweet and rich whisky. It’s the perfect introduction for those who are new to Scotch whisky, but will also excite seasoned whisky lovers.”
*NOTE: Click here to read Martin Moodie’s recent interview with Diageo Global Travel Managing Director Dayalan Nayager and Marketing and Innovation Director Anna MacDonald.