Diageo Global Travel has launched Johnnie Walker Black Label The Jane Walker Edition into travel retail in partnership with Dubai Duty Free (DDF).
As reported here, this special edition was introduced to the US domestic market in March this year. It has now been officially launched in the travel retail channel, available exclusively to DDF’s customers at Dubai International Airport.
Of the new partnership with Diageo, DDF Executive Vice Chairman & CEO Colm McLoughlin said: “We’re delighted to have The Jane Walker Edition at Dubai Duty Free on an exclusive basis outside of the USA domestic channel. As one of the world’s leading duty free outlets, we are committed to providing our shoppers with the latest products and this special release from one of the world’s most iconic brands does just that.
“With over 88 million passengers travelling through Dubai International Airport last year, The Jane Walker Edition is an exciting addition to our offering and a continuation to our long-lasting partnership with Diageo Global Travel.
“So far, we’re really pleased with the initial sales reports of Jane Walker, it’s great to see our customers appreciate this limited edition and we’re confident this will continue.”
Diageo Global Travel Innovation & Marketing Director Anna MacDonald said: “Dubai is an important international hub for Global Travel and over the past few years our partnership with Dubai Duty Free has helped build the whisky category in the region, so we’re thrilled to offer this special release exclusively to their customers.”
Johnnie Walker Black Label The Jane Walker Edition has an RRP of US$36/130 AED for a 75cl bottle with 40% ABV.
Note: For Martin Moodie’s opinion on Johnnie Walker Black Label The Jane Walker Edition, read here.
