DFS partners for exclusive pre-launch of Bulgari-Bulgari collection

DFS Group has announced the exclusive pre-launch of the new Bulgari-Bulgari collection. The specially created, one-of-a-kind collection from Italian jeweller Bulgari will be available only at DFS and Galleria by DFS stores from this holiday season until October 2017.

The range includes necklaces and bracelets with signature double-sided pendants – one side featuring a Carnelian stone and the other side a Mother of Pearl. With the two contrasting sides, the pendants offer travellers a piece they can interchange according to mood, outfit or occasion, said DFS.

“We are honoured to work with our long-standing partner Bulgari to present our customers with an exclusive set of one of their most iconic jewellery designs,” said DFS Group Senior Vice President Fashion, Watches, Jewelry and Accessories Christophe Chaix. “In the coming holiday season, we look forward to exciting our customers with a jewellery set that strongly resonates with their preferences, while elevating their gifting experience with something only DFS can offer.”

The Carnelian in red on one side of the pendant is said to symbolise happiness and joy and is always the most popular colour among Chinese shoppers, noted DFS. In Western culture, the colour is claimed to be reminiscent of holly berries.

On the flipside, the Mother of Pearl is one of the four imperial colours classic to the brand, noted the retailer.

The exclusive Bulgari-Bulgari line is now available at all DFS Bulgari boutiques worldwide, except in Abu Dhabi.

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Brand statement: The Bulgari-Bulgari collection is only available at DFS stores, except Abu Dhabi, until October 2017

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