INTERNATIONAL. DFS Group will celebrate Lunar New Year 2019, the Year of the Pig, with a series of promotions, exclusive offers and activities at selected airport stores and downtown T Galleria locations around the world.

The campaign will extend the shopping offer to customers by showcasing a curated selection of personalised items, exclusive products and offers from DFS’ Give Joy Holiday Gift Guide.

Customers can customise their purchases through DFS’ Personalization Gift Shop concept, which launched in advance of the holiday season. They can add special greeting messages in six languages; leathergoods can be made unique with on-the-spot monogramming, and t-shirts and tote bags can be embellished with limited-edition emoji iron-on patches (until 17 February).

Among the DFS and/or channel-exclusive products available during Lunar New Year are (from top) Prada sunglasses, Laneige sleeping care set, Sulwhasoo skincare limited edition duo, Estée Lauder Advanced Night Repair, Swatch Gem of New Year watch and Johnnie Walker Year of the Pig limited edition.

In celebration of Lunar New Year 2019, DFS will host a range of activities, including the ‘Fortune Catcher’ claw machine, and a WeChat Mini Program featuring the DFS Lunar New Year campaign. The WeChat game provides customers with an opportunity to discover products and win a DFS e-shop coupon. This will be available at T Galleria by DFS, Hong Kong, Canton Road, T Galleria Beauty by DFS, Hong Kong, Causeway Bay and T Galleria by DFS, Hong Kong, Tsim Sha Tsui East.

The Fortune Catcher is a game of skill, encouraging travelling customers to play and ‘catch’ a selection of gifts across DFS’ categories – from fashion, accessories and beauty to watches and food, as well as best sellers from leading brands. To play, shoppers must meet a threshold set at each location to redeem a coin and enter.

DFS Group Executive Vice President Merchandising Ariel Gentzbourger said: “Lunar New Year is one of the world’s most celebrated festivals and is a time for family, friends, giving, happiness and good fortune. As we welcome the Year of the Pig, we thank our loyal customers and look forward to welcoming new travelling customers to a luxurious shopping experience that only DFS can offer. Our Lunar New Year campaign enhances the pleasure of giving by offering an array of DFS exclusive products – for customers to show appreciation to loved ones or treat themselves to something extra special.”

Travelling customers can experience local celebrations and traditions as well as other in-store activities at each location.

Further channel exclusives and limited editions on offer during the Lunar New Year campaign include (from top) Guerlain Abeille Royale, Anne Klein box set with mother-of-pearl embellished with Swarovski crystals, Bulgari Splendida Magnolia Sensuel, Tiffany & Co edp Intense, La Prairie Skin Caviar Power of 3 Ritual set and Polo Ralph Lauren Lunar New Year shirt.

DFS’ Personalization Gift Shops will be available in the following locations:

DFS, Abu Dhabi International Airport

T Galleria by DFS, Hawaii

T Galleria by DFS, Okinawa

Galleria by DFS, Sydney

Galleria by DFS, Guam

T Galleria by DFS, Saipan

T Galleria by DFS, Singapore

T Galleria by DFS, Angkor

T Galleria by DFS, Hong Kong, Canton Road

Galleria by DFS, Hong Kong, Tsim Sha Tsui East

Galleria Beauty by DFS, Hong Kong, Causeway Bay

T Galleria by DFS, Macau, City of Dreams

DFS’ Fortune Catcher will be available in the following locations:

DFS, Abu Dhabi International Airport

DFS, Singapore Changi Airport

DFS, Saipan International Airport

DFS, Bali Ngurah Rai International Airport

DFS Galleria Cairns

T Galleria by DFS, Singapore

T Galleria by DFS, Angkor

T Galleria by DFS, Bali

Galleria by DFS, Guam

T Galleria by DFS, Hawaii

T Galleria by DFS, Sydney

T Galleria by DFS, Auckland

T Galleria by DFS, Hong Kong, Canton Road

Galleria by DFS, Hong Kong, Tsim Sha Tsui East

Galleria Beauty by DFS, Hong Kong, Causeway Bay

T Galleria by DFS, Macau, City of Dreams

Galleria by DFS, Macau, Studio City

Galleria by DFS, Macau, Shoppes at Four Seasons

Galleria Beauty by DFS, Macau, Galaxy Macau

Galleria Beauty by DFS, Macau, MGM Cotai

Galleria Beauty by DFS, Macau, MGM Macau

T Galleria by DFS, Okinawa

T Galleria by DFS, Saipan