INTERNATIONAL. DFS Group will celebrate Lunar New Year 2019, the Year of the Pig, with a series of promotions, exclusive offers and activities at selected airport stores and downtown T Galleria locations around the world.
The campaign will extend the shopping offer to customers by showcasing a curated selection of personalised items, exclusive products and offers from DFS’ Give Joy Holiday Gift Guide.
Customers can customise their purchases through DFS’ Personalization Gift Shop concept, which launched in advance of the holiday season. They can add special greeting messages in six languages; leathergoods can be made unique with on-the-spot monogramming, and t-shirts and tote bags can be embellished with limited-edition emoji iron-on patches (until 17 February).
In celebration of Lunar New Year 2019, DFS will host a range of activities, including the ‘Fortune Catcher’ claw machine, and a WeChat Mini Program featuring the DFS Lunar New Year campaign. The WeChat game provides customers with an opportunity to discover products and win a DFS e-shop coupon. This will be available at T Galleria by DFS, Hong Kong, Canton Road, T Galleria Beauty by DFS, Hong Kong, Causeway Bay and T Galleria by DFS, Hong Kong, Tsim Sha Tsui East.
The Fortune Catcher is a game of skill, encouraging travelling customers to play and ‘catch’ a selection of gifts across DFS’ categories – from fashion, accessories and beauty to watches and food, as well as best sellers from leading brands. To play, shoppers must meet a threshold set at each location to redeem a coin and enter.
DFS Group Executive Vice President Merchandising Ariel Gentzbourger said: “Lunar New Year is one of the world’s most celebrated festivals and is a time for family, friends, giving, happiness and good fortune. As we welcome the Year of the Pig, we thank our loyal customers and look forward to welcoming new travelling customers to a luxurious shopping experience that only DFS can offer. Our Lunar New Year campaign enhances the pleasure of giving by offering an array of DFS exclusive products – for customers to show appreciation to loved ones or treat themselves to something extra special.”
Travelling customers can experience local celebrations and traditions as well as other in-store activities at each location.
DFS’ Personalization Gift Shops will be available in the following locations:
DFS, Abu Dhabi International Airport
T Galleria by DFS, Hawaii
T Galleria by DFS, Okinawa
T Galleria by DFS, Sydney
T Galleria by DFS, Guam
T Galleria by DFS, Saipan
T Galleria by DFS, Singapore
T Galleria by DFS, Angkor
T Galleria by DFS, Hong Kong, Canton Road
T Galleria by DFS, Hong Kong, Tsim Sha Tsui East
T Galleria Beauty by DFS, Hong Kong, Causeway Bay
T Galleria by DFS, Macau, City of Dreams
DFS’ Fortune Catcher will be available in the following locations:
DFS, Abu Dhabi International Airport
DFS, Singapore Changi Airport
DFS, Saipan International Airport
DFS, Bali Ngurah Rai International Airport
DFS Galleria Cairns
T Galleria by DFS, Singapore
T Galleria by DFS, Angkor
T Galleria by DFS, Bali
T Galleria by DFS, Guam
T Galleria by DFS, Hawaii
T Galleria by DFS, Sydney
T Galleria by DFS, Auckland
T Galleria by DFS, Hong Kong, Canton Road
T Galleria by DFS, Hong Kong, Tsim Sha Tsui East
T Galleria Beauty by DFS, Hong Kong, Causeway Bay
T Galleria by DFS, Macau, City of Dreams
T Galleria by DFS, Macau, Studio City
T Galleria by DFS, Macau, Shoppes at Four Seasons
T Galleria Beauty by DFS, Macau, Galaxy Macau
T Galleria Beauty by DFS, Macau, MGM Cotai
T Galleria Beauty by DFS, Macau, MGM Macau
T Galleria by DFS, Okinawa
T Galleria by DFS, Saipan
