AUSTRALIA. DFS Group is introducing independent clothing label XOXOGOODBOY to the Australian market through a boutique at T Galleria by DFS in Sydney. DFS is the exclusive retail partner for the brand in the country.
The boutique officially opens on 26 June, with exclusive gifts and promotions planned to celebrate the day. On 23 June, DFS Group and XOXOGOODBOY invited over 200 VIPs, customers and fashion KOLs for a launch party.
XOXOGOODBOY was founded by South Korean designer Jinko Lee in 2018. The label, which offers customers “everyday clothing made with unexpected, high-quality details”, quickly became popular with South Korean and Chinese celebrities who lauded Lee’s bold use of colours and fabrics.
DFS Group Vice President Retail Operations Oceania Prashant Mahboobani commented, “The entry of XOXOGOODBOY brings new vitality to T Galleria by DFS, Sydney and attracts a younger generation of consumers with its unique and trendy designs.
“We are pleased to be the exclusive retailer to launch XOXOGOODBOY in Australia and are committed to providing our customers with more of the latest, on-trend brands for an unforgettable in-store experience.”
