DFS Group targets travelling shoppers with Japanese New Year campaign

INTERNATIONAL. DFS Group is marking the holiday season with a series of promotions that include Fukubukuro bags at T Galleria by DFS, Hawaii, T Galleria by DFS, Okinawa and T Galleria by DFS, Guam, key locations for Japanese travellers.

Fukubukuro is a popular traditional custom in Japan, where mystery shopping bags are filled with an assortment of products that are worth several times more than the cost paid by the customer.

In celebration of the Japanese New Year, Oshogatsu, DFS is offering up to -80% savings on select fashion and beauty brands with Fukubukuro bags.

DFS is offering up to -80% off selected fashion and beauty brands with Fukubukuro bags, which are popular among Japanese consumers.

“We are delighted to bring Fukubukuro to our global travelling customers, to enhance their festive shopping with the excitement of discovery”, said DFS Group Executive Vice President Merchandising Ariel Gentzbourger. “The Fukubukuro concept is a fun and interactive shopping experience that can be enjoyed by anyone at participating T Galleria by DFS stores. It is sure to be popular among all our customers, regardless of their nationality.”

Fukubukuro bags are available at DFS stores in Hawaii, Okinawa and Guam from 1 January 2019 for a limited time and until stocks last.

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