DFS Group and Bally partner for launch of new capsule collection

Leading luxury travel retailer DFS Group and Swiss luxury brand Bally are debuting a new capsule collection featuring brand ambassador and actor Deng Lun. The DFS x Bally capsule collection is only available at selected DFS downtown T Gallerias and airport stores from 1 to 30 May.

The partners said the new line was a tribute to the brand’s “fusion between exploration and innovation”. Chinese star Deng Lun should help appeal to younger consumers, they noted.

The Bally capsule collection: A campaign involving Chinese star Deng Lun should help appeal to younger consumers, say Bally and DFS.

Evoking the label’s signature retro style, the exclusive capsule collection includes three men’s large leather goods and three ready-to-wear pieces as well as two unisex caps.

“We are thrilled to be partnering with Bally in debuting an exclusive capsule collection, and to introduce yet another assortment that our discerning customers can only find at DFS stores worldwide,” said DFS Group Senior Vice President Fashion Magali Ginsburg.

“DFS represents the ultimate luxury shopping experience in the travel retail channel. We are pleased to serve customers in this important network with a unique collection that reflects the sense of adventure rooted in Bally’s history. Our partnership with pioneering actor Deng Lun aptly celebrates this capsule debut,” said Bally Group CEO Nicolas Girotto.

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