DFS Group adds personal services to gifting campaign at Changi Airport

SINGAPORE. DFS Group is offering personalised services to wines & spirits shoppers at Singapore Changi Airport until 30 December, as part of its festive gifting drive. These include bottle engraving and personalised labels, which can be created in-store.

Ten different bottles are available for personalisation. These range from Bacardi Carta Blanca rum and Grey Goose vodka to whiskies such as Johnnie Walker Blue Ghost, Johnnie Walker Gold Reserve, The Macallan Enigma, The Macallan Rare Cask Black limited edition, The Glenlivet Captain’s Reserve and Laphroaig 4 Oak. Wines include Penfolds Lot 518 and Penfolds Cellar Reserve Sangiovese.

Personal service: Bottle engraving and personalised labels are available for selected products.

Personalisation gifting stations have been set up in each DFS store, with options available for a selection of brands including bottle engraving for Johnnie Walker Blue and personalised labels for other products from Johnnie Walker, The Glenlivet, Laphroaig and Penfolds. Magnetic lettering is available for the creation of festive message on a limited edition Grey Goose tin.

Personalisation is at the heart of DFS Group’s 2018 seasonal gifting campaign, across product categories and throughout its store network, including Changi Airport.

A variety of specialised glassware can be engraved with each purchase of S$200 or more. Travellers can choose from a personalised Champagne flute glass, wine glass, tumbler glass or whisky glass to be engraved with their name or a festive message.

“Personalisation is at the heart of DFS this holiday season, and through our unparalleled brand partnerships, we are excited to offer exclusive experiences that enable travellers to add that extra sparkle when choosing gifts for their loved ones,” said DFS Group Managing Director Singapore and Indonesia Wilcy Wong.

As reported, DFS Group recently launched its 2018 seasonal gifting campaign, ‘Give Joy’, which includes the luxury travel retailer’s first ‘Personalization Gift Shop’ concept across its network.

Food & Beverage The Magazine eZine