HONG KONG. DFS Group has partnered with Shiseido Travel Retail to unveil a new interactive counter concept at T Galleria Beauty by DFS, Causeway Bay in Hong Kong.
In celebration of the opening, Shiseido China Skincare Spokesperson and Chinese celebrity Huang Xuan visited T Galleria by DFS, Canton Road and T Galleria Beauty by DFS, Causeway Bay, to promote Shiseido’s Essential Energy range. The range is part of the DFS x Shiseido partnership and supported by a new mobile app.
“Shiseido and T Galleria by DFS are the perfect match in quality, beauty and sophistication,” said Huang. “I believe that travel is a rejuvenating experience, and Shiseido’s Essential Energy range is a perfect complement to a life of adventure.”
DFS Senior Vice President Beauty Christophe Marque added: “The new concept counter at T Galleria Beauty by DFS, Causeway Bay is another demonstration of DFS’ commitment to innovation and pushing boundaries with cutting-edge beauty concepts.
“We are delighted to continue our long relationship with Shiseido and to offer our travelling customers more opportunities to discover the exciting world of DFS.”
Shiseido Vice President Marketing Elisabeth Jouguelet commented: “T Galleria by DFS is the perfect place to experience all that Shiseido has to offer.
“Our new #ShareBeauty mobile app experience helps customers to learn about the unique benefits of our highly acclaimed Essential Energy range, and the centuries-old Japanese art of beauty and revitalisation that Shiseido is famous for perfecting.”
As part of a special in-store event, DFS launched a service allowing bloggers and media to use social media channels Weibo and Yizhibo to live stream on the day.
DFS also activated its ‘Click and Collect’ e-commerce platform, which included a selection of Shiseido products.
The retailer invited fifteen travellers to enjoy a photo opportunity, an energy booster drink specially made with Shiseido Essential Energy products, and a customised luggage tag hand-engraving service.
Special offers are available to shoppers visiting T Galleria by DFS until 31 March, including:
- -10% savings on the DFS Exclusive Shiseido Vital Perfection Wrinkle Lift Whitening Set and a 5-Piece Deluxe Travel Kit (valued at HK$540/US$57) on any purchase of HK$1,300 (US$166) or more.
- An additional Travel Luggage Divider and a 2-Piece Deluxe Travel Kit (valued at HK$870/US$110.8) on spending an extra HK$500 (US$63.7) on top of the HK$1,300 (US$166).
