USA. Estée Lauder Terminal D Joint Venture, an alliance between DFASS and The Estée Lauder Companies, celebrated the grand opening of six beauty brand boutiques – two each featuring Aveda, Jo Malone London and MAC Cosmetics – at Dallas Fort/Worth Airport (DFW) Terminal D on Friday.
The opening was celebrated with ribbon-cutting ceremonies and free service offerings to passengers.
“This is just another step in the evolution of Terminal D, our international terminal, which is well on its way to becoming a premier retail and dining destination for our customers,” said DFW Airport Executive Vice President of Revenue Management Ken Buchanan. “With the addition of these globally recognised luxury beauty brands, DFW Airport is enhancing the customer experience and appealing to a global audience.”
Aveda, Jo Malone and MAC each has two locations at D18 and D25, respectively.
“These prestige beauty brands, known world-wide will now be presented in DFW as individual boutiques,” said The Estée Lauder Companies President of Travel Retail Worldwide Olivier Bottrie. “All stores are built with unique customised design features, and our multi-lingual expert beauty advisors and make-up artists will provide personalised consultation to customers seeking product guidance or assistance in selecting the perfect gift.
“Visitors to these stores will be able to experience the most recent product introduction from these brands and range of services designed specifically for the travelling consumer.”
“DFASS is very pleased to be partnering with Estée Lauder at DFW for these unique specialty branded stores in Terminal D,” said Jonathan Potash President – DFASS Group Ground Stores and Travel Retail Group Holdings.
“The realisation of the store launches is a direct result of the team efforts by DFW staff, DFASS partners and The Estée Lauder Group, one of the most important beauty companies in the domestic and travel retail markets.
“The initial reception to MAC, Jo Malone and Aveda has been spectacular, and we anticipate synergistic performance impact from our new duty free stores later in the year.”
“The addition of six Estée Lauder branded stores at DFW Airport is nothing short of remarkable,” said Steve Flory, Managing Partner of Estée Lauder branded stores. “This significant advancement in retail elevates DFW Airport into the top echelon of global retail innovation. In more than two decades of involvement in operations at DFW Airport, I have never witnessed such a high level of vision, enthusiasm, leadership and commitment by the DFW concession team.”
The openings are the latest additions to a much-enhanced retail and dining offer at International Terminal D, including Coach, Hugo Boss, L’Occitane, Montblanc, Tumi, Sky Canyon by Stephan Pyles, III Forks Prime Steakhouse and Dylan’s Candy Bar. DFW aims to elevate the customer experience with modernised facilities and updated amenities, as well as through a US$2.7 billion terminal renewal and improvement programme to renovate its four original terminal buildings.