MALAYSIA/FRANCE. Shoppers at The Valiram Group’s Flying Emporium stores at Kuala Lumpur International Airport (KLIA) have the chance to win a trip for two to Provence as part of a major consumer campaign, which runs until 4 August.

Destination France is the first travel retail partnership between Business France and Valiram, promoting Provence as a travel destination in France. The shop-and-win campaign is open to shoppers at KLIA & KLIA2 who spend RM250 at Flying Emporium stores.

The grand prize is a five-day, four-night stay at Club Med’s Opio en Provence, with return air tickets provided by Air France-KLM. Other prizes include four premium gift hampers containing French chocolates, fragrances and cosmetics.

Launching the Destination France campaign were (l-r): Club Med Country Director Malaysia & Singapore Vijay Sharma, Business France Trade Commissioner Nasser El Mamoune, Valiram Executive Director Sharan Valiram, Country Manager Malaysia & Brunei Estee Ng and Valiram KLIA Travel Retail General Manager Raj Daswani

Business France is a national agency supporting the development of the French economy through overseas partnerships. In Malaysia, it facilitates partnerships between Malaysian people and business and French entities.

The pull of Provence: Club Med’s stunning Opio en Provence is the destination for the big prize winner in Valiram’s latest campaign

Valiram KLIA Travel Retail General Manager Raj Daswani said: “At Flying Emporium we carry the best of France in chocolates, fragrances, cosmetics and skincare. It is only natural that we extend that celebration of French joie de vivre to our customers with the chance of a free trip.”

Business France Director and Trade Commissioner Nasser El Mamoune said: “With 83 million foreign tourists visiting France, the country’s dynamic tourist sector boasts new dynamics and opportunities. We want to create awareness of French hospitality businesses such as Air France-KLM and Club Med to tourists in Malaysia. Working with Valiram is a great collaboration because Flying Emporium has 45,000 visitors daily.”