INTERNATIONAL. Luxury house Cartier and DFS Group have collaborated in an exclusive video campaign to promote the release of the new Cartier X DFS Santos de Cartier watch collection.
The campaign (click on the icon below to view) features renowned Chinese actor, director and singer Deng Chao as he explores San Francisco. It can be viewed at DFS.com and on YouTube.
The storyline shows Deng Chao – wearing a Santos de Cartier watch – embarking on an adventure along the San Francisco coastline.
The video attempts to capture the combination of pioneering spirit, technological advances, artistic philosophy and creative ideals that underpin Santos de Cartier, a timepiece founded in 1904.
The new Santos de Cartier watch collection is available at multiple T Galleria by DFS stores, DFS Galleria Cairns and the retailer’s Changi and San Francisco airport stores.
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How the first Santos de Cartier was born Aviation pioneer Alberto Santos-Dumont met master jeweller Louis Cartier in 1900 and the pair’s resulting friendship provided a catalyst for progress. After the aviator noted the difficulty of checking the time on his pocket watch while flying, Louis Cartier invented the first purpose-designed modern wristwatch for his friend in 1904. |
