CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for March 2021 covering wines & spirits, fragrances, makeup, skincare and confectionery.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- March 2021 shows month-on-month position movements from the February Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches March 2021
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Kweichow Moutai Special Edition Year of the Dog
4. Martell Cordon Bleu
5. Hennessy XO Giftpack
6. Wuliangye Crystal 52%
7. Kweichow Moutai Flying Fairy 38%
8. Kweichow Moutai Flying Fairy 53%
9. Martell Cordon Bleu Extra
10. Hennessy XO 2021 Chinese New Year’s Edition
11. Penfolds BIN 407
12. Chivas Regal 15 Year Old
13. Martell Cordon Bleu
14. Moutai Exclusive Giftbox 53%
15. Baileys Irish Cream
16. Martell XO Extra Old
17. Suntory Yamazaki 25 Year Old Limited Edition
18. Chivas Regal 18 Year Old
19. Chivas Regal 12 Year Old
20. Hibiki Harmony Master’s Select Limited Edition
At a glance: Makeup
- March 2021 shows month-on-month position movements from the February Index Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches March 2021
1. Givenchy Prisme Libre Limited Edition #1
2. Giorgio Armani Lip Maestro Lip Stain #405
3. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
4. Tom ford Lip Colour #80
5. Giorgio Armani Designer Lift Foundation #3
6. Nars Light Reflecting Setting Powder
7. Dior Addict Lip Glow Color Awakening Lip balm #001
8. Chantecaille Just Skin Tinted Moisturizer
9. Givenchy Le Rouge N888
10. Estée Lauder Double Wear Makeup Duo #17
11. Estée Lauder Futurist Aqua Brilliance #1C1
12. Tom Ford Eye Color Quad Eyeshadow Palette #04
13. Estée Lauder Pure Color Envy Limited Edition #540
14. La Mer The Luminous Lifting Cushion Foundation Duo SPF20 #03
15. Estée Lauder Double Wear Stay-in-Place Makeup #17
16. YSL Fusion Ink Cushion Foundation #B20
17. YSL All Hours Matte Foundation #B10
18. Lancôme Absolue Fluid Foundation #100
19. Giorgio Armani Lasting Silk UV Foundation #2
20. Shu Uemura Unlimited Breathable Lasting Foundation
At a glance
- March 2021 shows month-on-month position movements from the February Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches March 2021
1. La Mer The Treatment Lotion 150ml
2. Clarins Double Serum Complete Age Control Concentrate Duo 50ml
3. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo Limited Edition
4. SK-II Facial Treatment Essence 330ml
5. Estée Lauder Advanced Night Repair Synchronized Multi Recovery Complex II Duo 2 x 100ml
6. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 100 ml
7. Clé de Peau Beauté Correcting Cream Veil 36ml
8. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
9. SK-II Facial Treatment Essence 2021 Chinese New Year’s Edition
10. Sisley Ecological Compound 125ml
11. La Mer Crème de la Mer 60ml
12. Lancôme Advanced Génifique Youth Activating Face Serum
13. Estée Lauder Advanced Night Repair Duo
14. Estée Lauder Advanced Night Repair Multi Recovery Complex II 100ml
15. SK-II GenOptics Aura Essence Serum
16. Clarins Double Serum Complete Age Control Concentrate Duo
17. Lancôme Advanced Genifique Duo
18. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam 150ml
19. SK-II Essential Care Set 2021 New Year Limited Edition
20. Lancôme Tonique Confort 400ml
At a glance
- March 2021 shows month-on-month position movements from the February Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrances Brand Searches March 2021
1. Byredo Rose of No Man’s Land edp
2. Jo Malone London Wild Bluebell edc
3. Bvlgari Pour Homme edt
4. YSL Black Opium edp
5. Chanel Bleu de Chanel edt
6. Chanel Chance Eau Tendre edt
7. Chanel Bleu de Chanel Homme Spray edp
8. Dior Miss Blooming Bouquet edt
9. Tom Ford Oud Wood edp
10. Chanel Gabrielle edp
11. YSL Libre edp
12. Chanel Coco Mademoiselle
13. Hermès Terre d’Hermès edt
14. Diptyque Philosykos edt
15. Chanel Gabrielle Essence
16. Jo Malone London Wood Sage & Sea Salt Cologne edp
17. Atelier Cologne Cologne Absolue Travel Spray
18. Gucci Bloom Acqua Di Fiori
19. Bvlgari Pour Homme Extreme edt
20. Bvlgari Pour Homme Soir edt
At a glance
- March 2021 shows month-on-month position movements from the February Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches March 2021
1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Lindt Tube Assorted 400g
4. Godiva Truffles 16pc 230g
5. Lindt Assorted Napolitains Carrier Box 250g
6. Lindt Lindor Tube Milk 400g
7. Godiva Tower Napolitains Medium 450g
8. Toblerone Tiny Milk Bag Gold
9. Godiva Gold Discovery 165g
10. Godiva 72% Cacao Dark Chocolate with Almonds 100g
11. Godiva Dark Chocolate Truffles
12. Ferrero Rocher T48 Destination Pack Dubai
13. Toblerone Dark
14. Godiva Dark 72% Chocolate Tablet 100g
15. Godiva Milk Chocolate Pearls
16. Godiva Grand Coeur Iconique
17. Kinder Surprise
18. Milka Pencil Case
19. Ferrero Rocher 48pc pack 600g
20. Milka Alpine Milk Tablet 270g
