CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for February 2021 covering wines & spirits, fragrances, makeup, skincare and confectionery.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- February 2021 shows month-on-month position movements from the January Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches February 2021
1. Moutai Feitian 53%
2. Kweichow Moutai Special Edition Year of the Dog
3. Hibiki Suntory Japanese Harmony Master’s Select
4. Hennessy XO giftpack
5. Wuliangye Crystal 52% Declan note that this is up 2 from no.7 in Jan.
6. Kweichow Moutai Flying Fairy 53%
7. Martell Cordon Blue
8. Kweichow Moutai Flying Fairy 38%
9. Jägermeister
10. Chivas Regal XV 15 Year Old
11. Martell Cordon Bleu Extra
12. Penfolds BIN 407
13. Hibiki Harmony Master’s Select Limited Edition
14. Suntory Yamazaki 25 Year Old Limited Edition
15. Kweichow Moutai Yingbin 53%
16. Martell Cordon Bleu
17. Martell Chanteloup XXO
18. Chivas Regal 12 Year Old Brothers’ Blend
19. Moutai Exclusive Giftbox 53%
20. Chivas Regal 18 Year Old
At a glance: Makeup
- February 2021 shows month-on-month position movements from the January Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches February 2021
1. Giorgio Armani Lip Maestro Lip Stain #405
2. Givenchy Le Rouge N888
3. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
4. Givenchy Prisme Libre Limited Edition #1
5. Tom ford Lip Colour #80
6. Lancôme Absolue Fluid Foundation #100
7. Giorgio Armani Designer Lift Foundation #3
8. Dior Addict Lip Glow Color Awakening Lip balm #001
9. Tom Ford Eye Color Quad Eyeshadow Palette #04
10. Estée Lauder Futurist Aqua Brilliance #1C1
11. Chantecaille Just Skin Tinted Moisturizer
12. YSL Fusion Ink Cushion Foundation #B20
13. Estée Lauder Double Wear Stay-in-Place Makeup #17
14. Estée Lauder Pure Color Envy Limited Edition #540
15. Nars Light Reflecting Setting Powder
16. Dior Rouge Dior Couture Lip Color #80
17. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
18. MAC Matte Lipstick #602
19. Estée Lauder Double Wear Makeup Duo #17
20. YSL Rouge Volupté Shine #46
At a glance
- February 2021 shows month-on-month position movements from the January Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches February 2021
1. La Mer The Treatment Lotion 150ml
2. Clarins Double Serum Complete Age Control Concentrate Duo 50ml
3. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo Limited Edition
4. SK-II Facial Treatment Essence 330ml
5. SK-II Facial Treatment Essence 2021 Chinese New Year’s Edition
6. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 100 ml
7. Clé de Peau Beauté Correcting Cream Veil 36ml
8. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
9. La Mer Crème de la Mer 60ml
10. SK-II Essential Care Set 2021 New Year Limited Edition
11. SK-II Pitera Deluxe Set Street Art Limited Edition
12. Lancôme Advanced Génifique Youth Activating Face Serum
13. Estée Lauder Advanced Night Repair Synchronized Multi Recovery Complex II Duo 2 x 100ml
14. Sisley Ecological Compound 125ml
15. SK-II GenOptics Aura Essence Serum
16. Lancôme Tonique Confort 400ml
17. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
18. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam 150ml
19. Clarins Double Serum Complete Age Control Concentrate Duo
20. Estée Lauder Advanced Night Repair Multi Recovery Complex II 100ml
At a glance
- February 2021 shows month-on-month position movements from the January Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrances Brand Searches February 2021
1. Jo Malone London Wild Bluebell edc
2. Byredo Rose of No Man’s Land edp
3. Bvlgari Pour Homme edt
4. Tom Ford Oud Wood edp
5. YSL Black Opium edp
6. Chanel Bleu de Chanel edt
7. Jo Malone London English Pear & Freesia edc
8. Chanel Chance Eau Tendre edt
9. Hermès Terre d’Hermès edt
10. Chanel Bleu de Chanel Homme Spray edp
11. Jo Malone London Wood Sage & Sea Salt Cologne edp
12. Bvlgari Pour Homme Soir edt
13. Chanel Gabrielle edp
14. YSL Mon Paris edp
15. Chanel Gabrielle Essence
16. Diptyque Eau Rose Valentine’s Day Limited Edition edt
17. Serge Lutens La fille de Berlin edp
18. Miu Miu edp
19. Hermes Un Jardin Sur Le Nil edt
20. Diptyque Philosykos edt
At a glance
- February 2021 shows month-on-month position movements from the January Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches February 2021
1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Lindt Tube Assorted 400g
4. Godiva Truffles 16pc 230g
5. Lindt Assorted Napolitains Carrier Box 250g
6. Lindt Lindor Tube Milk 400g
7. Godiva Tower Napolitains Medium 450g
8. Godiva Gold Discovery 165g
9. Ferrero Rocher 48pc pack 600g
10. Ferrero Rocher T48 Destination Pack Dubai
11. Godiva Gold Discovery Chocolate Gift Box
12. Milka Alpine Milk Tablet 270g
13. Toblerone Dark
14. Godiva Luxury Gift Box 59pc
15. Godiva 72% Cacao Dark Chocolate with Almonds 100g
16. Toblerone Milk Happy Holidays Bar 360g
17. Godiva Dark 72% Chocolate Tablet 100g
18. Kinder Surprise
19. Godiva 72% Dark Carrés
20. Godiva Gold Discovery Chocolate Gift Box
