Demand indicator: The Jessica’s Secret Index December cross-category ratings : Moodie Davitt Report

CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for December 2020 covering wines & spirits, fragrances, makeup, skincare and confectionery.

The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.

At a glance

December 2020 shows month-on-month position movements from the November Index for spirits and wines.
Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Wine & Spirits Brand Searches December 2020

Moutai Feitian 53%
Hibiki Suntory Japanese Harmony Master’s Select
Jägermeister
Hennessy XO giftpack
Kweichow Moutai Special Edition Year of the Dog
Kweichow Moutai Flying Fairy 53%
Hibiki Harmony Master’s Select Limited Edition
Wuliangye Crystal 52%
Kweichow Moutai Flying Fairy 38%
Suntory Yamazaki 25 Year Old Limited Edition
Hibiki 30 Year Old Limited Edition
Rémy Martin X0 Excellence 40% Giftpack
Chivas Regal 12 Year Old Brothers’ Blend
Hennessy VSOP
Martell Cordon Bleu Extra
Chivas Regal XV 15 Year Old
Rémy Martin Louis XIII Le Jeroboam
Kweichow Moutai Li Bai giftpack
The Macallan Enigma
Martell XO

At a glance: Makeup

December 2020 shows month-on-month position movements from the November Index for makeup.
Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Makeup Brand Searches December 2020

Giorgio Armani Lip Maestro Lip Stain #405
Lancôme Absolue Rouge Matte Lipstick #196
Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
Tom Ford Lip Colour #80
Giorgio Armani Designer Lift Foundation #3
Tom Ford Eye Color Quad Eyeshadow Palette #04
YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
Nars Light Reflecting Setting Powder
Estée Lauder Futurist Aqua Brilliance #1C1
Lancôme Absolue Fluid Foundation #100
Dior Addict Lip Glow Color Awakening Lip balm #001
Givenchy Prisme Libre Loose Powder Couture Edition #1
YSL Fusion Ink Cushion Foundation #B20
Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
Chantecaille Just Skin Tinted Moisturizer
YSL Touche Éclat Le Teint Crème
Estée Lauder Double Wear Stay-in-Place Makeup #17
Dior Rouge Dior Couture Lip Color #80
MAC Matte Lipstick #602
Suqqu Extra Rich Glow Foundation #101

At a glance

December 2020 shows month-on-month position movements from the November Index for skincare lines.
Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Skincare Brand Searches December 2020

La Mer The Treatment Lotion 150ml
Clarins Double Serum Complete Age Control Concentrate Duo 50ml
Estée Lauder Advanced Night Repair Synchronized Multi Recovery Complex II Duo 2 x 100ml
Sisley Ecological Compound 125ml
La Mer Crème de la Mer 60ml
Clé de Peau Beauté Correcting Cream Veil 36ml
SK-II Facial Treatment Essence 330ml
Estée Lauder Advanced Night Repair Multi Recovery Complex II 100ml
Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam 150ml
SK-II Facial Treatment Essence Duo Set 2x230ml
Lancôme Tonique Confort 400ml
Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 100 ml
SK-II GenOptics Aura Essence Serum
Lancôme Advanced Génifique Youth Activating Duo 2x100ml
SK-II R.N.A. Power Radical New Age Cream 80ml
Lancôme Advanced Génifique Youth Activating Face Serum
Clarins Double Serum Complete Age Control Concentrate Duo 2x50ml
Lancôme Absolue Regenerating Brightening Soft Cream 60ml
Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care 50 ml
Guerlain Abeille Royale Youth Watery Oil 50ml

At a glance

December 2020 shows month-on-month position movements from the November Index for fragrances.
Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Fragrances Brand Searches December 2020

Byredo Rose of No Man’s Land edp
Jo Malone London Wild Bluebell edc
Tom Ford Oud Wood edp
YSL Black Opium edp
Chanel Bleu de Chanel edt
Bvlgari Pour Homme edt
Tom Ford Soleil Blanc edp
Chanel Chance Eau Tendre edt
Serge Lutens La fille de Berlin edp
Acqua Di Parma Mirto di Panarea edt
YSL Mon Paris edp
Chanel Gabrielle Essence
Chanel Gabrielle Hair Mist
Hermès Terre d’Hermès edt
Jo Malone London English Pear & Freesia edc
Carolina Herrera Good Girl Fantastic Pink Collector edp
Gucci Bloom edp
Chanel Coco Mademoiselle edp
Chanel Bleu de Chanel Homme Spray edp
Jo Malone London Wood Sage & Sea Salt Cologne edc

At a glance

December 2020 shows month-on-month position movements from the November Index for confectionery lines.
Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
Hover over individual SKUs to show month-on-month movement.