Demand indicator – The Jessica’s Secret Index cross-category ratings for September

CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for September 2022 covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.

The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.

At a glance

  • September 2022 shows month-on-month position movements from the August Index for spirits and wines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Wine & Spirits Brand Searches September 2022

1. Moutai Feitian 53%
2. Hennessy XO Giftpack
3. Chivas Regal 18 Year Old
4. Hibiki Suntory Japanese Harmony Master’s Select
5. Hennessy XO 2021 Chinese New Year’s Edition
6. Martell Cordon Bleu
7. Martell Cordon Bleu Extra
8. Hennessy VSOP
9. Chivas Regal 12 Year Old
10. Martell Chanteloup XXO
11. Martell XO
12. Johnnie Walker Double Black Label
13. Johnnie Walker Black Label 12 Year Old gift box
14. Hennessy Paradis
15. Ardberg 10 Year Old
16. Remy Martin VSOP
17. Macallan Enigma
18. Johnnie Walker Blue Label
19. Asahi Dassai 23
20. Moutai Libai Legendary China Collection

At a glance: Makeup

  • September 2022 shows month-on-month position movements from the August Index for makeup.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Makeup Brand Searches September 2022

1. Giorgio Armani Lip Maestro Lip Stain #405
2. Nars Light Reflecting Setting Powder
3. Tom Ford Lip Colour #80
4. YSL Fusion Ink Cushion Foundation #B20
5. Dior Addict Lip Glow Color Awakening Lip balm #001
6. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
7. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
8. MAC Matte Lipstick #602
9. Estée Lauder Double Wear Stay-in-Place Makeup #17
10. YSL Vinyl Cream Lip Stain #416
11. Tom Ford Eye Color Quad Eyeshadow Palette #04
12. Estée Lauder Futurist Aqua Brilliance #1C1
13. Givenchy Prisme Libre Loose Powder #5
14. Givenchy Le Rouge #306
15. Lancôme Teint Idole Ultra Wear Liquid Foundation
16. Giorgio Armani Designer Lift Foundation #3
17. YSL All Hours Foundation #B10
18. Lancôme Absolue Fluid Foundation #100
19. Bobbi Brown Sheer Finish Pressed Powder #01
20. Lancôme L’Absolu Rouge Lipstick #122

At a glance

  • September 2022 shows month-on-month position movements from the August Index for skincare lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Skincare Brand Searches September 2022

1. La Mer The Treatment Lotion 150ml
2. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II
3. Clarins Double Serum Complete Age Control Concentrate
4. SK-II Facial Treatment Essence 330ml
5. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
6. La Mer Crème de la Mer 60ml
7. Estée Lauder Advanced Night Repair Eye Synchronized Recovery Complex
8. Clé de Peau Beauté Correcting Cream Veil
9. Kiehl’s Rare Earth Deep Pore Minimizing Cleansing Clay Mask
10. Clarins Double Serum Complete Age Control Concentrate Duo
11. Lancôme Advanced Génifique Youth Activating Face Serum
12. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
13. Sisley Ecological Compound
14. Estée Lauder Revitalizing Supreme+Global Anti-Aging Cell Power Crème
15. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
16. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
17. SK-II GenOptics Aura Essence Serum
18. Lancôme Tonique Confort
19. SK-II Facial Treatment Mask 10pcs
20. Kiehl’s Ultra Facial Cream

At a glance

  • September 2022 shows month-on-month position movements from the August Index for fragrances.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Fragrance Brand Searches September 2022

1. Jo Malone London Wild Bluebell edc
2. Chanel Chance Eau Tendre edt
3. Tom Ford Oud Wood edp
4. Chanel Bleu de Chanel Homme Spray edt
5. Dior Miss Blooming Bouquet edt
6. Byredo Rose of No Man’s Land edp
7. Hermès Terre d’Hermès edt
8. Bvlgari Pour Homme edt
9. Dior Sauvage edt
10. Jo Malone London English Pear & Freesia edc
11. Chanel Bleu de Chanel Homme Spray edp
12. Chanel Chance Eau Tendre edp
13. Jo Malone London Wood Sage & Sea Salt edc
14. Diptyque Philosykos edt
15. Chanel Gabrielle edp
16. Chanel Chance Eau Fraiche edt
17. Tom Ford Oud Wood Intense edp
18. Gucci Bloom edp
19. Chanel Gabrielle Essence edp
20. Diptyque Do Son edt

At a glance

  • September 2022 shows month-on-month position movements from the August Index for confectionery lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Confectionery Brand Searches September 2022

1. Godiva Gold Ballotin Box 290g
2. Ferrero Rocher Box 375g
3. Lindt Assorted Napolitains Carrier Box 250g
4. Godiva Tower Napolitains Medium 450g
5. Kinder Surprise
6. Nestlé Classic Mint Chocolate Thins 400g
7. Toblerone Tiny Black Bag 272g
8. Godiva 72% Dark Chocolate Tablet 100g
9. Lindt Mini Pralines Box Gold 155g
10. Toblerone Tiny Milk Bag Gold
11. Godiva Gold Ballotin Box 210g
12. Nestlé Swiss Tablet Dark Chocolate Tablet 300g
13. Toblerone Tiny White Bag 272g
14. Milka Alpine Milk Tablet 270g
15. Toblerone White 360g
16. Godiva Grand Coeur Iconique
17. Toblerone Crunchy Almonds 360g
18. Lindt Swiss Thins Dark 200g
19. Toblerone Tiny Crunchy Almonds Bag 272g
20. Lindt Silver Bar Dark 300g

At a glance

  • September 2022 shows month-on-month position movements from the August Index for watch lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Watch Brand Searches September 2022

1. Cartier Ballon Bleu de Cartier, 28 mm, steel
2. Cartier Ballon Bleu de Cartier, 36 mm, steel
3. Rolex Lady-Datejust, Oyster, 28 mm, Oystersteel and Everose gold
4. Cartier Tank Solo Small Model, quartz movement, steel, leather
5. Jaeger-LeCoultre Rendez-Vous Classic Date, 29mm, steel
6. Rolex Submariner Date Oyster 41mm, Oystersteel
7. Rolex Datejust, Oyster, 31mm, Oystersteel and yellow gold
8. Cartier Ballon Bleu de Cartier 33 mm, steel, pink
9. Rolex Cosmograph Daytona, Oyster, 40mm, yellow gold, bright green
10. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
11. Omega Constellation Quartz 24mm, steel, gold
12. Cartier Ballon Bleu de Cartier 42 mm, self-winding, black alligator
13. Cartier Ballon Bleu de Cartier 36 mm, steel
14. IWC Pilot’s Watch Chronograph Edition ‘Le Petit Prince’
15. Rolex Lady-Datejust, Oyster, 28 mm, Oystersteel and white gold, pink dial
16. IWC Portugieser Chronograph
17. Rolex Cosmograph Daytona, Oyster, 40mm, Oystersteel
18. Jaeger-LeCoultre, Rendez-Vous Night & Day, 29mm, steel, Silvered Grey dial, diamonds
19. Longines The Longines Master Collection, 40mm, automatic
20. Emporio Armani Gianni T-Bar 32mm, white matte, pavé diamonds

At a glance

  • September 2022 shows month-on-month position movements from the August Index for watch lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Bags Brand Searches September 2022

1. Louis Vuitton NéoNoé Rose Poudre
2. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
3. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
4. Louis Vuitton Neverfull MM Beige
5. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
6. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
7. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
8. LV Speedy Bandoulière
9. Louis Vuitton Cannes Monogram Reverse
10. Louis Vuitton Pochette Métis Monogram Reverse Canvas
11. Louis Vuitton Pochette Felicie
12. Chanel Classic Wallet On Chain, lambskin, black
13. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
14. Louis Vuitton Diane satchel, monogram canvas
15. Louis Vuitton Pochette Accessoires
16. Celine Teen Triomphe Shiny Calfskin Black
17. Gucci GG Marmont matelassé mini bag
18. Louis Vuitton Nano Noé
19. Louis Vuitton Mini Boite Chapeau
20. YSL Niki Baby chain bag, crinkled vintage leather black

At a glance

  • September 2022 shows month-on-month position movements from the August Index for jewellery lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Jewellery Brand Searches September 2022

1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Bulgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
3. Tiffany T smile pendant in rose gold, small
4. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
5. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
6. Cartier Love wedding band, rose gold
7. Cartier Love necklace, 2 diamonds, yellow gold
8. Bvlgari B.zero1 Necklace, chain, small pendant, rose gold
9. Cartier Love bracelet, SM rose gold
10. Cartier Love bracelet, rose gold
11. Bvlgari B.zero1 Necklace, cermet, rose gold
12. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
13. Cartier Love bracelet, 4 diamonds, rose gold
14. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
15. Bvlgari B.zero1 Necklace, rose gold, diamonds
16. Bvlgari Divas’ Dream necklace, rose gold, one diamond, carnelian
17. Bvlgari rose gold ring, pavé diamonds
18. Bvlgari Divas’ Dream necklace, rose gold, pavé diamonds
19. Chanel Earrings, Metal & Strass, gold
20. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian

 

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