CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for October covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- October 2022 shows month-on-month position movements from the September Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches October 2022
1. Moutai Feitian 53%
2. Hennessy XO Giftpack
3. Chivas Regal 18 Year Old
4. Hennessy XO 2021 Chinese New Year’s Edition
5. Hibiki Suntory Japanese Harmony Master’s Select
6. Hennessy VSOP
7. Martell Cordon Bleu
8. Chivas Regal 12 Year Old
9. Martell Chanteloup XXO
10. Hennessy Paradis
11. Martell Cordon Bleu Extra
12. Macallan Enigma
13. Martell XO
14. Asahi Dassai 23
15. Remy Martin VSOP
16. Johnnie Walker Blue Label
17. Martell Noblige
18. Suntory Chita
19. Johnnie Walker Double Black Label
20. Royal Salute 21 Year Old The Chinese New Year Special Edition
At a glance: Makeup
- October 2022 shows month-on-month position movements from the September Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches October 2022
1. Nars Light Reflecting Setting Powder
2. Giorgio Armani Lip Maestro Lip Stain #405
3. Tom Ford Lip Colour #80
4. YSL Fusion Ink Cushion Foundation #B20
5. Dior Addict Lip Glow Color Awakening Lip balm #001
6. Tom Ford Eye Color Quad Eyeshadow Palette #04
7. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
8. Make Up For Ever Ultra HD Loose Powder#01
9. Estée Lauder Futurist Aqua Brilliance #1C1
10. Estée Lauder Double Wear Stay-in-Place Makeup #17
11. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
12. Dior Rouge Dior Satin #999
13. Shu Uemura Hard Formula #05
14. Givenchy Prisme Libre Loose Powder #5
15. MAC Matte Lipstick #602
16. Shu Uemura Unlimited Breathable Lasting Foundation
17. Giorgio Armani Designer Lift Foundation #3
18. YSL All Hours Foundation #B10
19. Lancôme Absolue Fluid Foundation #100
20. YSL Touche Éclat Glow-Pact Cushion #B10
At a glance
- October 2022 shows month-on-month position movements from the September Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches October 2022
1. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II
2. La Mer The Treatment Lotion 150ml
3. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
4. SK-II Facial Treatment Essence 330ml
5. Clarins Double Serum Complete Age Control Concentrate
6. La Mer Crème de la Mer 60ml
7. Guerlain Youth Watery Oil
8. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
9. Lancôme Absolue Revitalizing & Brightening Soft Cream
10. SK-II GenOptics Aura Essence Serum
11. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
12. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
13. Clé de Peau Beauté Correcting Cream Veil
14. Shiseido Ultimune Power Infusing Concentrate Serum
15. Estée Lauder Advanced Night Repair Eye Synchronized Recovery Complex
16. Kiehl’s Rare Earth Deep Pore Minimizing Cleansing Clay Mask
17. Sisley Ecological Compound
18. Kiehl’s Ultra Facial Cream
19. Lancôme Advanced Génifique Youth Activating Face Serum
20. Helena Rubinstein Powercell Skinmunity Serum
At a glance
- October 2022 shows month-on-month position movements from the September Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches October 2022
1. Chanel Chance Eau Tendre edt
2. Hermès Terre d’Hermès edt
3. Jo Malone London Wild Bluebell edc
4. Dior Miss Blooming Bouquet edt
5. Chanel Bleu de Chanel Homme Spray edt
6. Tom Ford Oud Wood edp
7. Byredo Rose of No Man’s Land edp
8. Dior Sauvage edt
9. Bvlgari Pour Homme edt
10. Gucci Bloom edp
11. YSL Black Opium edp
12. Hermès Un Jardin sur le Nil edt
13. Gucci Bloom Acqua Di Fiori
14. Diptyque Philosykos edt
15. Jo Malone London English Pear & Freesia edc
16. Chanel Bleu de Chanel Homme Spray edp
17. YSL Libre edp
18. YSL Mon Paris edp
19. Tom Ford Oud Wood Intense edp
20. Chanel Gabrielle edp
At a glance
- October 2022 shows month-on-month position movements from the September Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches October 2022
1. Godiva Gold Ballotin Box 290g
2. Ferrero Rocher Box 375g
3. Lindt Assorted Napolitains Carrier Box 250g
4. Godiva Tower Napolitains Medium 450g
5. Toblerone Tiny Black Bag 272g
6. Lindt Mini Pralines Box Gold 155g
7. Nestlé Classic Mint Chocolate Thins 400g
8. Godiva 72% Dark Chocolate Tablet 100g
9. Toblerone Tiny Milk Bag Gold
10. Godiva Gold Ballotin Box 210g
11. Toblerone White 360g
12. Lindt Lindor Tube Assorted with Pistachio 400g
13. Nestlé Swiss Tablet Dark Chocolate Tablet 300g
14. Toblerone Crunchy Almonds 360g
15. Toblerone Tiny Crunchy Almonds Bag 272g
16. Lindt Silver Bar Dark 300g
17. Lindt Tube Assorted 400g
18. Godiva Carrés 72% Dark Chocolate 36pcs
19. Lindt Lindor Tube Milk 400g
20. Ferrero Rocher 48 Piece Gift Box
At a glance
- October 2022 shows month-on-month position movements from the September Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches October 2022
1. Cartier Ballon Bleu de Cartier, 28 mm, steel
2. Cartier Tank Solo Small Model, quartz movement, steel, leather
3. Cartier Ballon Bleu de Cartier, 36 mm, steel
4. Rolex Lady-Datejust, Oyster, 28 mm, Oystersteel and Everose gold
5. Rolex Submariner Date Oyster 41mm, Oystersteel
6. Jaeger-LeCoultre Rendez-Vous Classic Date, 29mm, steel
7. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
8. Jaeger-LeCoultre, Rendez-Vous Night & Day, 29mm, steel, Silvered Grey dial, diamonds
9. Rolex Cosmograph Daytona, Oyster, 40mm, yellow gold, bright green
10. Cartier Ballon Bleu de Cartier Watch 33 mm, steel, diamonds
11. Rolex GMT- Master II, Oyster, 40 mm, Oystersteel, Jubilee bracelet
12. Rolex Cosmograph Daytona, Oyster, 40mm
13. Cartier Ballon Bleu de Cartier 36 mm, steel
14. Cartier Tank Solo, large model, quartz movement
15. Rolex Cosmograph Daytona, Oyster, 40mm, Oystersteel
16. Audemars Piguet Royal Oak Quartz, 33mm, steel, black dial
17. Rolex Datejust, Oyster, 31mm, Oystersteel and yellow gold
18. Jaeger-LeCoultre Reverso One, Stainless steel
19. Longines La Grande Classique De Longines, 24mm, quartz
20. IWC Portofino Chronograph, 42mm, stainless steel, dark brown alligator leather strap
At a glance
- October 2022 shows month-on-month position movements from the September Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches October 2022
1. Louis Vuitton NéoNoé Rose Poudre
2. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
3. Louis Vuitton Neverfull MM Beige
4. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
5. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
6. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
7. Louis Vuitton Pochette Métis Monogram Reverse Canvas
8. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
9. LV Speedy Bandoulière
10. Louis Vuitton Cannes Monogram Reverse
11. Gucci GG Marmont matelassé mini bag
12. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
13. Louis Vuitton Diane satchel, monogram canvas
14. Louis Vuitton Pochette Accessoires
15. Louis Vuitton Nano Speedy
16. LV Pochette Felicie
17. YSL Niki Baby chain bag, crinkled vintage leather black
18. Chanel Classic Handbag, lambskin, black
19. Celine Teen Triomphe Shiny Calfskin Black
20. Louis Vuitton Mini Boite Chapeau
At a glance
- October 2022 shows month-on-month position movements from the September Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches October 2022
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
3. Bulgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
4. Tiffany T smile pendant in rose gold, small
5. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
6. Cartier Love bracelet, 4 diamonds, rose gold
7. Cartier Love wedding band, rose gold
8. Bvlgari B.zero1 Necklace, rose gold, diamonds
9. Cartier Love bracelet, SM rose gold
10. Chanel Earrings, Metal & Strass, gold
11. Cartier C de Cartier wedding ring, Rose gold, diamond
12. Bvlgari B.zero1 Necklace, cermet, rose gold
13. Cartier Love necklace, 2 diamonds, yellow gold
14. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian
15. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
16. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
17. Bvlgari Divas’ Dream necklace, rose gold, pavé diamonds
18. Cartier Love bracelet, 6 diamonds, rose gold, 18 cm
19. Bvlgari B.zero1 Necklace, chain, small pendant, rose gold
20. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
