CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for July 2022 covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- July 2022 shows month-on-month position movements from the June Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches July 2022
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Hennessy XO Giftpack
4. Chivas Regal 18 Year Old
5. Martell Cordon Bleu
6. Hennessy XO 2021 Chinese New Year’s Edition
7. Johnnie Walker Black Label 12 Year Old gift box
8. Kweichow Moutai Special Edition Year of the Dog
9. Martell Cordon Bleu Extra
10. Martell Chanteloup XXO
11. Martell XO
12. Chivas Regal 12 Year Old
13. Hennessy VSOP
14. Ardberg 10 Year Old
15. Macallan Rare Cask Black
16. Royal Salute 21 Years Old The Chinese New Year Special Edition
17. Johnnie Walker Double Black Label
18. Martell Cordon Bleu 40th Duty Free Anniversary (CDF exclusive)
19. Glenfiddich Select Cask
20. Hennessy James Hennessy
At a glance: Makeup
- July 2022 shows month-on-month position movements from the June Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches July 2022
1. Giorgio Armani Lip Maestro Lip Stain #405
2. YSL Fusion Ink Cushion Foundation #B20
3. Tom Ford Eye Color Quad Eyeshadow Palette #04
4. Nars Light Reflecting Setting Powder
5. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
6. MAC Matte Lipstick #602
7. Estée Lauder Double Wear Stay-in-Place Makeup #17
8. Tom Ford Lip Colour #80
9. Dior Addict Lip Glow Color Awakening Lip balm #001
10. YSL Vinyl Cream Lip Stain #416
11. Givenchy Prisme Libre Loose Powder #5
12. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
13. Giorgio Armani Designer Lift Foundation #3
14. YSL Rouge Volupté Shine #46
15. Lancôme Teint Idole Ultra Wear Liquid Foundation
16. YSL All Hours Foundation #B10
17. Givenchy Le Rouge #306
18. Chanel Rouge Allure Velvet Luminous Matte Lip Colour #58
19. Nars Blush Orgasm 4.8g
20. Estée Lauder Double Wear Stay-in Place Foundation Duo #Cool Vanilla
At a glance
- July 2022 shows month-on-month position movements from the June Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches July 2022
1. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II
2. La Mer The Treatment Lotion 150ml
3. Clarins Double Serum Complete Age Control Concentrate
4. Estée Lauder Advanced Night Repair Eye Synchronized Recovery Complex
5. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
6. La Mer Crème de la Mer 60ml
7. Lancôme Advanced Génifique Youth Activating Face Serum
8. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
9. Sisley Ecological Compound
10. Clé de Peau Beauté Correcting Cream Veil
11. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
12. SK-II Facial Treatment Essence 330ml
13. Kiehl’s Rare Earth Deep Pore Minimizing Cleansing Clay Mask
14. Clarins Double Serum Complete Age Control Concentrate Duo
15. Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery Duo
16. Shiseido Ultimune Power Infusing Concentrate Set
17. Lancôme Tonique Confort
18. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
19. SK-II GenOptics Aura Essence Serum
20. IPSA The Time Reset Aqua
At a glance
- July 2022 shows month-on-month position movements from the June Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches July 2022
1. Chanel Chance Eau Tendre edt
2. Jo Malone London Wild Bluebell edc
3. Bvlgari Pour Homme edt
4. Dior Miss Blooming Bouquet edt
5. YSL Black Opium edp
6. Hermès Un Jardin sur le Nil edt
7. Hermès Terre d’Hermès edt
8. Chanel Bleu de Chanel Homme Spray edt
9. Byredo Rose of No Man’s Land edp
10. Jo Malone London Wood Sage & Sea Salt edc
11. Chanel Chance Eau Fraiche edt
12. Tom Ford Oud Wood edp
13. Chloé Atelier Des Fleurs edp
14. Acqua Di Parma Mirto di Panarea edt
15. Chanel Coco Mademoiselle edp
16. YSL Mon Paris edp
17. Chanel Bleu de Chanel edp
18. Dior Sauvage edt
19. Chanel Gabrielle edp
20. Diptyque Philosykos edt
At a glance
- July 2022 shows month-on-month position movements from the June Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches July 2022
1. Godiva Gold Ballotin Box 290g
2. Ferrero Rocher Box 375g
3. Godiva Grand Coeur Iconique
4. Lindt Assorted Napolitains Carrier Box 250g
5. Nestlé Classic Mint Chocolate Thins 400g
6. Nestlé Swiss Tablet Dark Chocolate Tablet 300g
7. Kinder Surprise
8. Godiva Gold Ballotin Box 210g
9. Godiva Tower Napolitains Medium 450g
10. Ferrero Rocher 24 Piece Gift Box
11. Toblerone Tiny Milk Bag Gold
12. Toblerone Tiny Black Bag 272g
13. Toblerone Tiny White Bag 272g
14. Lindt Swiss Thins Dark 200g
15. Godiva 72% Dark Chocolate Tablet 100g
16. Lindt Swiss Milk Chocolate Thins 200g
17. Godiva Truffles 16pc 230g
18. Nestlé SWISS Milk Chocolate with Fruit & Nuts Tablet 300g
19. Toblerone Crunchy Almonds 360g
20. Godiva 41% Milk Chocolate Hazelnut Tablet 100g
At a glance
- July 2022 shows month-on-month position movements from the June Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches July 2022
1. Cartier Ballon Bleu de Cartier watch 28 mm, steel
2. Cartier Tank Solo Small Model, quartz movement, steel, leather
3. Cartier Ballon Bleu de Cartier watch 36 mm, steel
4. Rolex Submariner Date Oyster 41mm, Oystersteel
5. Jaeger-LeCoultre Rendez-Vous Classic Date, 29mm, steel
6. Rolex Lady-Datejust, Oyster, 28 mm, Oystersteel and Everose gold
7. Rolex Cosmograph Daytona, Oyster, 40mm, Oystersteel
8. Rolex Cosmograph Daytona, Oyster, 40mm, yellow gold, bright green dial
9. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
10. Cartier Ballon Bleu de Cartier 33 mm, steel, diamonds
11. Omega Constellation Quartz 24mm, steel, gold
12. Omega De Ville Prestige Quartz, 27.4 mm, steel
13. IWC Pilot’s Watch Chronograph Edition ‘Le Petit Prince’
14. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Black
15. Jaeger-LeCoultre Reverso One, Stainless steel
16. IWC Portugieser Chronograph
17. Rolex, Lady-Datejust, Oyster, 28 mm, Oystersteel and yellow gold
18. Rolex GMT- Mater II, Oyster, 40 mm, Oystersteel with Jubilee bracelet
19. Longines Primaluna, quartz bracelet
20. Cartier Tank Solo Large, quartz movement, stainless steel, alligator leather
At a glance
- July 2022 shows month-on-month position movements from the June Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches July 2022
1. Louis Vuitton Non Speedy
2. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
3. Louis Vuitton NéoNoé Rose Poudre
4. Louis Vuitton Neverfull MM Beige
5. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
6. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
7. Gucci GG Marmont matelassé mini bag
8. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
9. Louis Vuitton Pochette Felicie
10. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
11. Chanel Classic Handbag, lambskin, black
12. LV Speedy Bandoulière
13. Louis Vuitton Nano Noé
14. Louis Vuitton Pochette Métis Monogram Reverse Canvas
15. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
16. Louis Vuitton Cannes Monogram Reverse
17. Louis Vuitton Pochette Accessoires
18. Celine Teen Triomphe Shiny Calfskin Black
19. Chanel 19 Handbag Lambskin, Gold-Tone, Silver-Tone & Ruthenium-Finish Metal Black
20. Louis Vuitton Diane Satchel
At a glance
- July 2022 shows month-on-month position movements from the June Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches July 2022
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Bulgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
3. Tiffany T smile pendant in rose gold, small
4. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
5. Cartier Love bracelet, SM rose gold
6. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
7. Cartier Love bracelet, rose gold
8. Cartier Love necklace, 2 diamonds, yellow gold
9. Bvlgari B.zero1 Necklace, chain, small pendant, rose gold
10. Bvlgari B.zero1 Necklace, rose gold, diamonds
11. Cartier Love wedding band, rose gold
12. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
13. Cartier Love bracelet, 4 diamonds, rose gold
14. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian
15. Cartier Love necklace, rose gold
16. Bvlgari Divas’ Dream necklace, rose gold, pavé diamonds
17. Cartier Love wedding band, 1 diamond, rose gold
18. Chaumet Jeux de Liens pendant
19. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
20. Bvlgari B.zero1 Necklace, cermet , rose gold
