“Delivering inspired designs that work”: ODG rebrands

Left to Right - Martin Mirmand AND Laurent Caucé ODG
(From l-r) ODG Co-Founders Martin Mirmand and Laurent Caucé: “This rebrand is the next step in the evolution of our business.”

DUBAI/INTERNATIONAL. Retail design agencies Open D Group, Retail Access and Sparkle have rebranded as ODG.

Co-Founders Laurent Caucé and Martin Mirmand said the decision to bring the three brands under one umbrella group will simplify the organisation’s structure and will help improve client services.

The group works with brands, retailers, malls, real estate developers with a strong focus on travel retail, the duty free channel, high footfall commercial areas, F&B outlets and operators.

ODG is headquartered in Dubai, with offices in Hong Kong and Singapore and more than 60 associates. It provides retail consultancy services focused on areas such as digital solutions, in-store media, store branding, architectural concepts and merchandising.

The consultancy’s client list includes Dubai International Airport, Abu Dhabi International Airport and Muscat International Airport. In 2016, ODG helped Aer Rianta International win the concessions tender at Muscat International and was employed to design and project manage the duty free shop.

In a joint statement, Co-Founders Laurent Caucé and Martin Mirmand commented: “With the re-brand, we are aiming at a more holistic integration of our services with a simpler structure that can deliver an efficient and client focused combination of strategy, inspired creativity, digital expertise, boldness, agility and entrepreneurship.”

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