Up in lights: Delhi Duty Free is using its in-store digital screens to promote the partnership

INDIA. Delhi Duty Free has struck a partnership with the makers of the latest film in the Hotel Transylvania franchise for an innovative campaign at its stores at Delhi Indira Gandhi International Airport.

The retailer has launched a series of exclusive offers across categories, with a big focus on confectionery. Customers have the chance to win film merchandise and Amazon Pay vouchers. The promotion features in-store and on Delhi Duty Free’s popular social channels.

 

Click above for Delhi Duty Free’s promotional video about the Hotel Transylvania partnership

Hotel Transylvania: Transformania (also known as Hotel Transylvania 4) is an animated adventure and comedy produced by Sony Pictures Animation and released by Amazon Studios via Amazon Prime Video on 14 January. It is the fourth and final film of the Hotel Transylvania series and the sequel to Hotel Transylvania 3: Summer Vacation.

Delhi Duty Free noted that Hotel Transylvania is hugely popular among children and Millennials in India.

Delhi Duty Free uses its popular social media channels to full effect with this campaign

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