Pernod Ricard Global Travel Retail has launched Chivas XV in India with Delhi Duty Free.
The 15yo blended Scotch whisky Chivas XV, which is selectively finished in Grande Champagne Cognac casks, is the latest addition to the Chivas Regal portfolio.
Immersive brand activations and experiences were installed to support the launch.
“We are looking to challenge conventions on how and when Scotch whisky should be enjoyed with Chivas XV, and this vision comes alive in India’s first launch in Delhi Duty Free,” said Pernod Ricard Global Travel Retail Brand Director Scotch Whisky Pierre Henry Coppere.
“We aim to capture travellers’ imagination, inspiring them to consider Chivas XV as a spirit for celebrations and milestones.”
Delhi Duty Free COO Ashish Chopra commented: “We are committed to providing world class brand experiences to our consumers and are proud to be the launch partners of Chivas XV in India. With the ongoing trend of premiumisation, Chivas XV should become an important part of the Scotch Whisky portfolio.”
Chivas XV takes its name from both the age statement and the style of traditional Cognac classification, and offers a contemporary take on the Chivas brand, according to Pernod Ricard.
Chivas XV is available at a RRP of Rs.5140 (US$70) for 1 litre.
