SINGAPORE. Royal Caribbean International, Changi Airport Group and the Singapore Tourism Board have entered into a second multi-million dollar marketing partnership.
The collaboration will promote cruising out of Singapore to passengers on Royal Caribbean’s Ovation of the Seas and Voyager of the Seas.
According to the Singapore Tourism Board, the tripartite partnership is projected to generate over S$26 million (US$18.4 million) in tourism.
It is also expected to bring in around 45,000 overseas fly-cruise guests to Singapore to sail on Ovation of the Seas and Voyager of the Seas from March to June 2017. This is in addition to the current 65,000 overseas guests projected to sail on Mariner of the Seas from October 2016 to March 2017.
The partnership can be extended into subsequent years, the organisations said.
Ovation of the Seas arrived for her inaugural season in Singapore today (6 March), with 10 sailings to take place during this season.
“This tripartite partnership is a tremendous boost for our first Ovation of the Seas season in Singapore as we deepen our commitment to this region with even more attractive cruise products,” said Royal Caribbean Cruises Managing Director, Asia Pacific Sean Treacy. “The signing of this new partnership also marks another milestone in our tenth year here in Asia and we look forward to growing the fly-cruise market together with the Singapore Tourism Board and Changi Airport Group.”
The cruise brand’s first collaboration with the Singapore Tourism Board and Changi Airport Group has been in place with Mariner of the Seas since August 2015.
Changi Airport Group Vice President of Passenger Development Peh Ke-Wei commented: “We are delighted to enter into a second tripartite collaboration with Royal Caribbean International and the Singapore Tourism Board. Fly-cruise traffic has performed well in recent years, and Changi Airport seeks to further grow this segment together with our partners, as part of Changi Airport’s aim to grow different passenger segments in Singapore.
“With these new offerings, visitors to Singapore will have more travel options. Looking ahead, we seek to bring even more new and exciting experiences to our passengers.”
