UK. Sunglasses specialist De Rigo is collaborating with Dufry to highlight the Mulberry Spring/Summer 2019 collection in a promotion running at the Gatwick Airport North Terminal’s Collections store until the end of September.
De Rigo said the brand’s premium placing at the front of the store has paid dividends, with sales “outstripping expectations” within the first few days.
The green and white promotional unit is designed to reflect the Mulberry ‘look and feel’ and is complemented by backlit campaign images and a video.
The “distinctly British” Mulberry Spring/Summer 2019 styles were inspired by the 1960s and include seasonal shades of Hibiscus Red, Sorbet Pink and Dark Olive.
De Rigo Duty Free & Licensor Boutiques Sales Manager Alessandra Piccin said: “We are absolutely delighted with the initial results from our Mulberry promotion at Gatwick. Having such an exciting brand in true premium position is always good news, but the results have been spectacular.
“Sunglasses shoppers are discerning, so high-profile and tailored promotions like this, which help them to better discover and understand our brands, are vital in the market today. It would not be possible without the excellent support of our partners and staff who worked so hard with us to make this a reality.”
