Davidoff has partnered with retailer Heinemann for a month-long activation at Frankfurt Airport highlighting its Winston Churchill cigars.
Located near the wines & spirits area, the promotion is running throughout January and is also close to the Davidoff Geneva – Since 1911 walk-in humidor.
Two Davidoff Winston Churchill collection ranges are highlighted: Signature and Late Hour.
The area also previews the design themes of the Winston Churchill Traveller Edition, which launches soon in travel retail and features channel-exclusive products.
The aim of the activation is to “tickle all of the senses”, Davidoff said, creating an enjoyable and educational environment in which customers can explore the Winston Churchill ranges.
Visitors are being encouraged to pose for photos with a variety of themed props. These are then instantly printed as a souvenir. A Space Invaders-inspired Cigar Catcher game offers the opportunity to win Churchill-branded prizes.
An ‘aroma station’ showcases the scents found in both Signature and Late Hour, while a globe highlights the destinations from which these are sourced.
Capitalising on its proximity to wines & spirits, customers are also being encouraged to make use of the tasting bar there and choose a beverage that best pairs with the cigars.
