Guest of honour: Vibeke Rovsing Lauritzen, the Danish Ambassador to Singapore, visited Pilgrim and Skagen on their adjoining Danish design-themed booths at the TFWA Asia Pacific show. Pictured left is Norbreeze Managing Director Anders Peter Juel Sauerberg

SINGAPORE/DENMARK. Two of Denmark’s leading design companies received a special guest at the TFWA Asia Pacific show last week as the Danish Ambassador to Singapore visited the stands of fashion house Pilgrim and design watch specialist Skagen to admire their wares.

Appropriately wearing her own Pilgrim necklace and one of her four Skagen watches, Ambassador Vibeke Rovsing Lauritzen told the guests at Wednesday’s press conference that she was “a frequent traveller and a heavy shopper”.

Anders Peter Juel Sauerberg, Managing Director of Norbreeze, which represents Pilgrim and Skagen brands in Asia, said Asian travel retail was “a hotspot of opportunities for Danish design”, particularly for mid-priced and high quality products.

Created in partnership with Norbreeze, the Danish Design Lounge at TFWA enabled Pilgrim’s and Skagen’s guests and customers to relax in a lounge-style environment set up between the two brands’ booths. Complete with Fritz Hansen furniture and Bang & Olufsen flat screens showing the Pilgrim and Skagen DVDs, the concept included a bar serving cocktails from a Danish drink menu.


Pilgrim poised to charm Asia Pacific buyers – 07/05/08

Pilgrim models a total look for Spring – 11/02/08

Pilgrim launches summer 2007 range in style – 05/06/07

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