Swedish watch brand Daniel Wellington has opened a 24sq m pop-up store at Amsterdam Airport Schiphol Lounge 3.
Daniel Wellington said it was “super excited” about the space, which opened on 4 January and will operate for five months.
The brand opened its first airport outlet at Stockholm Arlanda Airport in August 2016.
Daniel Wellington exhibited at the TFWA World Exhibition for the first time in October 2016. The brand extended its flagship Classic Collection with a new Classic Black range and introduced stainless cuff bracelets.
Daniel Wellington Head of Travel Retail Martina Engwall said the brand intended to expand in travel retail.
“Our strategy is to open retail spaces in key locations around the world, in airports as well as in the local market. Daniel Wellington is looking to become as global as possible,” Engwall said.
