Watch specialist Daniel Wellington (DW) has opened its first airport outlet at Stockholm Arlanda Airport.
The pop-up shop, which features the brand’s core products, and some lines which are exclusive to selected retail locations, will be open until 15 November.
Daniel Wellington Head of Travel Retail Martina Engwall said: “Opening our first DW store at an airport, and moreover on our home ground, attests to the impressive global growth of DW in just five years.
“This is an exciting new retail initiative that we will continue to explore and develop both in 2016 and in coming years within the travel retail business. We appreciate the opportunity to engage with our followers, and get a better idea of them as not only a customer, but also as a part of our community.
“Our ambition is to create and maintain long-term performance in the industry and with the help of our loyal partners, we plan to open more corner and shop-in-shop concepts, as well as our own monobrand stores,” Engwall added.
Daniel Wellington is a new exhibitor at TFWA World Exhibition (Beach Village 2, Beach 10) which opens today (Monday 3 October).
