Daniel Levin has been appointed Travel Blue Group CEO and Managing Director as his father Avi Levin – the group’s founder – steps down after 35 years of developing the travel accessories brand.
“I am honoured to take over the leadership of the Group,” Daniel Levin said. “Avi has built a great success story over the years. Together with the team, I am confident that we will take the business even further in the coming years.”
Travel Blue Group said it has invested heavily in companies and new projects around the world during the past two years. Its Travel Blue brand sports a new logo and upgraded packaging.
At the upcoming TFWA World Exhibition in Cannes, Travel Blue (Yellow Village F33) will underscore its sustainability efforts with the launch of the Revival Pillow, which it claims is a first in travel retail.
The pillow’s cover features fabric made from 94% recycled plastic bottles, the foam used is recyclable and the packaging is 100% recycled.
Another two travel pillows will also launch at the exhibition, along with other accessories.
The memory foam Infinity Pillow is designed to offer travellers head and neck support from all angles while the new Dreamer is dubbed as the ‘ultimate travel pillow’. It offers neck and chin support.
Mobile accessories from Travel Blue Group’s Lexingham brand will also be featured along with Anomeo well-being products.