CHINA (HAINAN). Premium Scotch single malt brand The Macallan has opened a striking new shop-in-shop with China Duty Free Group at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan. It is the second opening for the brand in Hainan, after a corner which opened at CDF Mall in Autumn last year.
Located on the third floor of CDF Mall, the 34.6sq m shop-in-shop introduces The Macallan Concept No.3 – the third and final release in the travel retail exclusive Concept series. The in-store activation captures the striking graphic design elements featured on the expression’s packaging.
Concept No.3 is available exclusively in The Macallan Boutiques and Hainan duty free locations throughout July before rolling out to key airports in Mainland China on 1 August.
The retail space in CDF Mall also offers a curated range of bottlings including special and limited editions such as The Macallan Sherry Oak 18 Years Old, The Macallan 25 Years Old and The Macallan 30 Years Old, several prestige expressions, including The Macallan Oscuro, The Macallan No. 6 in Lalique and The Macallan M Decanter, and core travel retail exclusive range The Quest Collection.
Edrington Global Travel Retail Regional Managing Director Jeremy Speirs said: “Enhancing The Macallan’s presence through outstanding retail spaces in key China duty free locations supports our ongoing strategy to engage and recruit Chinese shoppers into the brand. It is a privilege to partner with CDFG to deliver this concept in the iconic CDF Mall, and to introduce Concept No.3 – the latest standout launch from The Macallan – to Hainan.”
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