SINGAPORE. Nuance-Watson (Singapore) has announced yet another brand launch ahead of the country’s downtown department stores. Couture Couture, Juicy Couture’s (Elizabeth Arden) new fragrance line, is now available at Nuance-Watson’s Perfumes & Cosmetics stores at Singapore Changi Airport.

Couture Couture is the third fragrance from Elizabeth Arden, following up its signature Juicy Couture and Viva La Juicy lines.

Elizabeth Arden’s Couture Couture: on sale now in Singapore travel retail courtesy of Nuance-Watson

Nuance-Watson (Singapore) Category Manager of Perfumes & Cosmetics Chillie Por noted: “Juicy Couture is an up- and-coming cult brand gaining recognition in Singapore, and the addition of the luxury Couture Couture line will reinforce the presence of niche brands in our fragrance category.

“Juicy Couture definitely has tremendous potential in travel retail similar to its already successful and established fashion houses in Asia Pacific markets.”

Originally known for its tracksuits, Juicy Couture, founded in 1996, has evolved into a multi million dollar lifestyle brand. The power duo behind the brand – co-founders and creative directors Gela Nash-Taylor and Pamela Skaist-Levy – are constantly developing new categories and widening the Juicy Couture umbrella.

Gela is married to John Taylor of Duran Duran and Pamela is married to writer/director/producer Jeffery Levy.


Nuance-Watson unveils new-look Changi T1 store – 10/11/09

Nail care brand O.P.I. makes Asia Pacific travel retail debut in partnership with Nuance-Watson (Singapore) – 29/10/09

Nuance-Watson premieres new concept for The Body Shop at Hong Kong International and Changi airports – 21/10/09

Arden invites consumers to wear Couture Couture – 27/08/09