CHINA. TripurX Tech’s weekly livestreaming service generated robust traffic last month in a programme dedicated to Beam Suntory-owned Cognac brand Courvoisier.
Here we present short, edited highlights of the 45-minute programme, which generated 233,000 views and 62,000 likes on TripurX’s platform.
The special Lunar New Year programme, which was broadcast on 22 January, featured TripurX host Da Biao Jie and Chinese KOL ‘Aunt Whiskey’. The pair introduced the latest Courvoisier products including a limited-edition Lunar New Year release of Courvoisier XO.
The expression comes in an exclusive bottle engraved with the Chinese phrase ‘牛转乾坤,’ which translates to wishes of good luck and fortune for the new year.
The livestream also highlighted the Courvoisier VSOP and Courvoisier L’Essence Dragon.
It concluded with some lucky viewers being awarded a surprise Lunar New Year gift package from TripurX and Courvoisier Cognac.
TripurX Tech’s livestreaming service is gaining rapid momentum in China. The programme, filmed in the company’s Shanghai studio, features a range of popular duty free items, particularly from the beauty category.
Last September, TripurX hosted another livestream session dedicated to Courvoisier Cognac and achieved impressive traffic figures for the two expressions featured. According to TripurX, the XO and VSOP were sold out in the Sunrise Shanghai eShop as a result of the livestream broadcast.
