Premium confectionery house Lindt & Sprüngli is set to open the Lindt Home of Chocolate in Kilchberg, Switzerland, on 13 September.
As reported, the Lindt Home of Chocolate has been billed as a “unique chocolate competence centre”. It will feature interactive exhibitions, a nine-metre chocolate fountain, the world’s largest Lindt boutique and a Lindt Café.
Visitors will be introduced to Lindt’s chocolate production processes and offered hands-on chocolate courses from Lindt’s Master Chocolatiers. A Chocolate Heaven tasting room is also included.
The interactive exhibition is spread across 1,500sq m, with themes including cocoa cultivation, the history of chocolate, Swiss chocolate pioneers and chocolate production. According to Lindt & Sprüngli, over CHF100 million (US$106.3 million) has been invested in the project at the company’s Kilchberg headquarters.
The extraordinary project is supported by the Lindt Chocolate Competence Foundation which aims to engage and educate the public about the world of chocolate.
Virtual becomes reality for Lindt & Sprüngli
Lindt & Sprüngli joins a stellar line-up of exhibitors in the confectionery and food sector at the Moodie Davitt Virtual Travel Retail Expo in October.
Global Duty Free Head Peter Zehnder said the chocolate specialist was “very much looking forward to the unique opportunities arising from such an innovative virtual format.
“This year, Lindt is celebrating 175 years of chocolate history and we are delighted to celebrate this milestone with our customers and the travel retail industry – virtually, but with an unwavering dedication to creating unique chocolate moments across the globe.”
The unique 5-day ‘live’ event, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative.
Registration is free for buyers, exhibitors and preferred media partners. (Click here to register)