Coty has added two new fragrances to the CK offer: CK One Summer and Obsessed Intense Calvin Klein.
Both are launching in travel retail worldwide from this month.
CK One Summer, a citrus, fruity scent, is inspired by the adventurous spirit of youth. Key fragrance notes include lime mojito, guava and cedarwood.
The eau de toilette has a travel retail price of US$44.50/€37.00
CK One Summer is housed in a deep turquoise-coloured glass flacon with a centered white logo. The outer packaging mirrors the dynamic turquoise shade of the glass and features embossed logo detailing. The packaging also comes with summer-inspired stickers featuring images from the advertising campaign, allowing consumers to customise their CK one summer bottle.
The CK One summer advertising campaign was shot by YouTube personality and The New York Times best-selling author Connor Franta. The campaign is a collage of inspiring images from Connor’s summertime road trip.
Obsessed Intense Calvin Klein, the follow-up to Obsessed Calvin Klein, comprises a male and female fragrance. The juices are unbound by traditional female and male fragrance structures.
Obsessed Intense for Her is described as a female interpretation of an oriental lavender intensified with liquid amber. Key notes include mandarin, violet, lavender and amber.
The male fragrance, a masculine interpretation of a vanilla infusion intensified with black amber, features grapefruit, cashmeran and guaiac wood.
Obsessed Intense for Her is available in 50ml and 100ml, priced at €60 and €77.20, respectively. Obsessed Intense for Him comes in 75ml (€51.50) and 125ml (€68.60).
The Obsessed Intense perfume bottles oppose the Obsessed Calvin Klein ones and feature a minimal design with black shiny finish.
The Obsessed Intense ad campaign features a black and white polaroid collection of never-before-seen imagery from Kate Moss and her then boyfriend Mario Sorrenti’s 1993 Obsession Calvin Klein shoot, dispersed around the new flacons.